Marketing Program Manager – Cybersecurity sector
Remote working – must be UK based
We are working with a fast-scaling software company operating at the forefront of the cybersecurity sector. With continued investment in marketing and ambitious growth plans, they are looking to hire an experienced data-driven Marketing Program Manager to lead the strategy and execution of multi-channel marketing campaigns that drive brand visibility, demand generation, and lead nurturing. Target audiences include Military, Federal, Financial Services.
What’s in It for You?
* £45,000 – £55,000
* Fully remote working
* 25 days holiday (rising with service) + bank holidays + duvet days
* Flexible hours and strong focus on work-life balance
* Pension and cashback healthcare scheme
* Collaborative team environment with a learning-first culture
* Opportunities to progress in a high-impact role
Responsibilities:
* Plan and deliver multi-channel marketing programs (ABM, email, webinars, events, content syndication, paid media)
* Collaborate with sales and product marketing to run targeted campaigns that generate pipeline from key accounts and DMUs
* Create campaign briefs and high-value content (whitepapers, case studies, blogs, infographics) aligned with market trends
* Reverse funnelling to measure target conversion rates against campaign targets
* Work cross-functionally with marketing, sales, and customer success to ensure campaign alignment with business goals
Who/what are we looking for?
* Experience working in the Tech industry, ideally Cybersecurity
* Significant experience managing and executing effective demand/lead generation campaigns
* Strong project management and communication skills
* Understanding of B2B buyer journeys and sales funnels
* Experience managing external agencies to scale campaigns/execution
* KPI management (e.g. MQLs, MQL to SQL, MQL to customer, Cost per MQL, CAC, CLV)