Here at Peacocks we have a fantastic opportunity for an experienced Digital Marketing Manager to join our eCommerce team at our Head Office in Cardiff.
Reporting to the Head of E-Commerce, you will be responsible for driving scalable, profitable growth across all digital acquisition channels. You will own performance marketing strategy, execution, and optimisation, with a strong focus on data-driven decision making, attribution, and continuous testing to maximise ROI and customer acquisition.
Key Responsibilities
* Build a robust performance marketing forecast for agreed KPI’s. Continually monitor against forecast and report results to the wider team weekly.
* Manage the performance of the following SEO, affiliates, PPC, Display Retargeting, Paid Social (META, Tiktok, Pinterest etc.) and App Campaigns.
* Day to day management of multiple digital agencies to ensure they are delivering on agreed KPI’s and to agreed deadlines.
* Budget management of over 7 figures.
* Bid optimisation for Google Ads, Apple Search Ads and Exposure Slots.
* Develop and manage a robust digital marketing testing roadmap.
* With our SEO Agency, regularly monitor and report on search engine positions. Make suggestions for future keyword targets. Work alongside e-commerce operations to continually improve on‑site SEO optimisation.
* Own and optimise email and SMS marketing performance, including campaign planning, segmentation, personalisation, and automation to drive customer retention and lifetime value.
* Work closely with loyalty team to develop targeted customer journeys (e.g. welcome, reactivation, post‑purchase), ensuring alignment with acquisition activity and overall trading strategy.
* Manage and take ownership for projects that improve the effectiveness of digital marketing.
* Work with marketing to ensure digital marketing plan is aligned to wider marketing, activity and product plan. Feedback on missing opportunities.
* Support the Head of Marketing with digital marketing brand campaigns across the entire funnel.
* Working with the internal marketing team, to ensure digital marketing is in line with brand.
* Lead and develop junior team members, providing clear direction, coaching, and support to drive high performance and continuous development.
* Play a key role within the wider eCommerce team, contributing to overall strategy, sharing insights, and supporting trading initiatives to drive total online performance.
* To operate in an open and transparent manner working with all colleagues across the business. Treat all who we interact with, with courtesy and respect, treating everyone equally and embracing differences. Encourage everyone to achieve maximum potential and deliver a friendly service.
* To proactively contribute to teamwork and cross‑functional working. To listen to each other and share knowledge enabling us to willingly combine expertise across the business.
* Behaving with integrity and demonstrating professionalism at all times. To always do what is right.
* To take personal responsibility & accountability for actions, constantly striving to improve and exceed expectations ensuring safety and quality are never compromised.
Person Specification
* Performance/Digital marketing expert with significant experience of driving high volumes of revenue efficiently ideally within a retail environment.
* An understanding of basic HTML
* Previous experience of email marketing software i.e Mailchimp, Klaviyo
* Previous experience of CMS tools i.e Wordpress
* Strong understanding of digital marketing attribution methodologies.
* Strong agency management experience.
* Skilled in A/B testing and CRO to optimise the acquisition funnel.
* Hardworking with good attention to detail
* Numerical/analytic skills
* Good organisational and communication skills
* Able to multi task
* Willingness to learn and develop
* Results focused
* PC literate with strong excel skills
* Experience of Apple Developer/App Store Connect/Google Play Store is a bonus.
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