The Head of Category Strategy & Insights owns the development and execution of insight-led category strategies, driving sustainable growth across our Total Coffee Solution in both Retail and Out of Home (OOH) channels.
This is a highly strategic and visible role, responsible for translating complex consumer, shopper and market data into clear, actionable commercial decisions. You will play a critical role in shaping business direction, influencing senior stakeholders, and accelerating growth across both branded and private-label portfolios.
Acting as the bridge between data and execution, you will ensure that insights are embedded at the heart of decision‑making across the organisation.
Key responsibilities:
Category strategy & commercial leadership
* Own the development and delivery of long‑term, insight‑led category strategies aligned to commercial and marketing objectives
* Drive performance through clear recommendations on range, pricing, promotion and channel strategy
* Partner with Commercial and Marketing teams to shape and deliver Joint Business Plans with key customers
* Lead category input into new business tenders and strategic customer engagements
Insights & analytics
* Lead the synthesis of consumer, shopper and market data (including syndicated sources such as Nielsen, GlobalData and Dunnhumby) into actionable insights
* Translate complex data into clear, compelling recommendations that influence senior stakeholders and drive decision making
* Monitor market trends, competitor activity and channel dynamics across Retail and OOH to inform strategy
* Establish and embed best‑in‑class approach to insight generation and utilisation
Innovation & portfolio strategy
* Own and govern the innovation pipeline, defining and leading stage‑gate processes
* Identify and unlock new growth opportunities across products, formats and equipment
* Develop and optimise portfolio strategies across branded and private‑label
Performance & delivery
* Define and track key performance metrics to measure the effectiveness of category strategies, portfolios and brands
* Provide ongoing performance analysis and actionable recommendations to accelerate growth
* Play a key role in the acceleration of new channels and our Ueshima brand across Retail and OOH
What we’re looking for:
* Proven track record of developing and delivering category or commercial strategies that drive measurable growth
* Significant experience in coffee, beverages, or a closely related FMCG category
* Strong experience across B2B (foodservice, hospitality) and retail channels
* Deep understanding of category management, commercial drivers, and profitability levers
* Advanced experience using syndicated data sources (e.g. Nielsen, GlobalData, Dunnhumby) and applying both quantitative and qualitative research
* Exceptional stakeholder management skills, with the ability to influence at senior level
* Highly strategic, with the ability to translate insight into action and execution
* Excellent communication and storytelling skills, with strong presentation capability
* Experience in Strategy, Insights, RGM and/or Commercial Functions
Salary: Competitive
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