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Area Sales Manager (Manchester, FMCG), warrington, cheshire
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Client:
Continetal Performance
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
06.06.2025
Expiry Date:
21.07.2025
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Job Description:
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches.
You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
* Build distribution.You will drive distribution and brand visibility across your territory’s key postcodes.
* Build retailer relationships.You will establish and nurture relationships with the most important points of sale to benefit the business.
* Execute promotional activities.You will present and supervise promotional activities.
* Collaborate with wholesalers.You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
* Feedback.You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
* Communication skills:You love to connect with people—it gives you and them good feelings.
* High energy drive:You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
* Kindness:You are perceived as a kind person; you manage conflicts in a positive way.
* Can-do attitude:You have a track record of facing issues rather than running away from them.
* Responsibility:You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
* Minimum 3 years of FMCG salesand promotional experience, ideally with high-growth or challenger brands.
* 1–3 years’ experience in leading sales teamsor managing third-party field teams is an advantage.
* Good understanding of the independent and convenience retail landscape.
What We Offer
We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
* A friendly and flexible work environment
* Growth opportunities as the business scales
* A competitive package for the right candidate
* We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break
* We pride ourselves on valuing our people—many of whom work with us long term.
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