We are hiring a Technical SEO Specialist to work on a live, growing directory website built with Next.js.
This is not a basic SEO role. The website already receives traffic and rankings — the focus is on technical SEO, structure, and scaling location-based pages across the UK.
🚀 About the Project
We operate a location-based directory platform targeting UK cities (e.g. Sheffield, Barnsley, Rotherham, Chesterfield, etc.).
The site is scaling quickly, and we need someone who can fix structural SEO issues and build a system that supports long-term growth across 50+ cities.
🔥 Key Challenges
* Tag pages currently ranking instead of main city pages
* Duplicate content and canonical conflicts
* Large number of “crawled but not indexed” pages
* Scaling SEO across many city pages
* Improving internal linking between locations
* Ensuring a clean, long-term SEO structure
🧠 Responsibilities
* Perform a real technical SEO audit (not generic reports)
* Fix duplicate URL structures and canonical issues
* Implement proper redirect strategy (tag pages → main city pages)
* Improve crawl efficiency and indexation
* Optimise city pages for rankings (without keyword stuffing)
* Build scalable SEO structure for future city expansion
* Design internal linking strategy between locations
* Work alongside developer (Next.js environment)
✅ Requirements
* Strong experience in technical SEO
* Experience with directory / marketplace / location-based SEO
* Deep understanding of:
* canonical tags
* crawl/index issues
* URL structures
* Google Search Console
* Ability to provide solutions, not just reports
❌ Not Suitable If You
* Focus mainly on backlinks or link packages
* Use outdated SEO methods (web 2.0, directory submissions, etc.)
* Provide generic SEO audits without clear actions
🎯 What Success Looks Like
* Main city pages ranking (not tag pages)
* Improved indexing across the site
* Stronger rankings across UK city keywords
* Clean, scalable SEO structure
💬 To Apply
Please answer:
* How would you fix tag pages ranking instead of main pages?
* What would your first 5 days look like on this site?
* Have you worked on a directory or location-based SEO project before?
This can become an ongoing role if results are strong.