Senior Marketing and Press Officer
Role Summary
To develop and grow the Collection’s physical and digital audiences through targeted marketing, influencer and press campaigns, with specific focus on exhibitions, revenue programming and emerging strategic objectives. Collaborate with internal colleagues and external partners to successfully platform content, secure new marketing opportunities, forge stronger relationships with press, and cultivate online communities.
This role reports to the Head of Digital and Audiences.
Role Description
Marketing and Influencer Campaigns
With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite.
Conceive, write and schedule engaging paid and promoted social content to support the Collection’s exhibitions, revenue programming and emerging strategic objectives.
Conceive and deliver paid partnership and organic influencer campaigns.
Seek opportunities to work with external partners on reciprocal social media/PR initiatives.
Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
Manage media requests including facilitating photoshoots, filming and image requests.
Secure listings and other media coverage for the Collection’s exhibitions and programmes.
Press
Working closely with the Collection’s press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
Plan and manage press views and early press for the Collection’s exhibitions and displays.
Manage the Collection’s Press inbox, responding to enquiries for information and images.
Owned Channels and Assets
Conceive, write and deliver engaging organic content for the Collection’s social channels, commissioning new and varied content when feasible.
Write, design and schedule the Collection’s regular subscriber e-news; coordinate and oversee the wider e-news portfolio for the Collection, ensuring consistency of brand and voice.
Be proactive in identifying new content opportunities, working with the wider Digital and Audience team to shape and create new written and filmed content for social and web.
Manage the Collection’s online communities on Facebook, Twitter and Instagram, facilitating conversations and identifying and resolving queries/DMs.
Manage stakeholder relationships across the Collection, ensuring consistency with brand and visual identity.
General
Design and edit marketing material where feasible.
Collate and prepare relevant KPIs and other statistical data, and maintain and improve administrative systems to ensure effective recordkeeping and easy retrieval of information.
Record budgetary spend and maintain accurate invoice and payment records; uphold the department’s Service Agreement framework.
Ensure proactive compliance with the Collection’s policies.
Undertake other appropriate duties as reasonably directed by the Collection.
Person Specification
Essential
Extensive experience of conceiving and delivering effective marketing campaigns for an audience/client-focused organisation, preferably within the culture/heritage/voluntary sector.
Demonstrable experience of working with press and media agencies and/or working directly with press contacts and delivering media planning.
Demonstrable experience of social platform management and online community cultivation.
Experience of writing engaging promotional copy and/or press releases.
Excellent written and verbal communication; ability to communicate clearly and effectively.
Highly-developed interpersonal skills with the ability to work with a wide range of individuals.
Strong time management skills with an ability to plan effectively and manage competing priorities successfully.
Ability to problem-solve and work on own initiative without close supervision.
Good knowledge of Mailchimp and Later/social scheduling tools, as well as mainstream design software e.g. InDesign and administrative packages including CRMs, Microsoft Office365 and Zoom.
Desirable
Experience of contributing to Audience Development strategies and in content creation.
How to Apply
Please complete the Application Form, and the Equal Opportunities Monitoring Form, following the links provided on our website. Please note the equal opportunities form is used for monitoring purposes only and does not form part of the selection process. Both forms should be emailed to recruitment@wallacecollection.org by midnight 10/07/2025. Please note late applications or applications via a CV will not be considered.
Interviews for the role will take place on week commencing, 14/07/2025. Candidates who have been shortlisted for interview will be contacted after the closing date. Due to the large number of applications we receive, it will not be possible to contact or give feedback to candidates who have not been shortlisted for interview.
Start date: As soon as possible
Appointment to the role is subject to a satisfactory Basic Disclosure check. The Wallace Collection is an equal opportunities employer and welcomes applications from all sections of the community.