Are you an experienced marketing professional, keen to make a difference and implement an exciting fundraising strategy?
At the Royal British Legion were looking for a passionate and skilled marketing manager to join our Fundraising Directorate and lead a talented team driving supporter acquisition as our Senior Supporter Acquisition Manager. This is a unique opportunity to shape the future of our fundraising efforts and play a vital role in supporting the Armed Forces community.
The Supporter Acquisition team is responsible for attracting new supporters through a wide range of appeals, products, and marketing channels. Were looking for someone with a strong background in multi-channel marketing campaign management, ideally within the charity or not-for-profit sector, who can bring strategic insight, creativity and drive to enhance our programmes.
In this role, youll lead an experienced team of two managers and two co-ordinators, as well as relationships with key suppliers. The marketing programmes include face-to-face fundraising (from stands in retail space or expos/outdoor events and door-to-door), DRTV advertising, print campaigns, payroll giving and 3rd party marketing. You will also oversee development projects that may involve digital fundraising initiatives. A standout aspect of the role is leading in the creation of advertising for the Poppy Appealthe nations largest and most iconic...