Talent Acquisition Manager - Westland Horticulture - Hiring Now
Westland Horticulture is looking for a dynamic, commercially-minded Brand Manager to take the lead on our Gardening category for the Kent & Stowe brand – a heritage portfolio with bold ambitions to quadruple turnover over the next three years. Reporting to the Head of Category – Hardware, you’ll take full ownership of the category strategy – driving product innovation, brand performance, and international expansion. This is a unique opportunity to shape one of the fastest-growing parts of our business, influencing everything from product development and design to market positioning and customer engagement.
Overview
Lead the 3-year brand growth plan and own the category strategy to drive growth, innovation, and market expansion across channels and retailers.
Key Responsibilities
* Develop and lead a bold 3-year brand growth plan – define where we play and how we win
* Drive consumer-led product innovation using insight, trend analysis and retail/channel intelligence
* Deliver compelling product launches across all channels – packaging, POS, digital, PR and retail activation
* Collaborate with Sales and Category teams to build tailored strategies for major retailers (e.g. B&Q, Amazon) and independents
* Align internal teams – Supply Chain, Finance, Quality and Design – to ensure seamless execution
* Own commercial levers – margin, pricing, mix, promotion – and take decisive action when off-plan
* Deliver all brand assets on time – from eCommerce content to samples, catalogues, and exhibitions
What You’ll Bring
* 5+ years of experience in consumer brand management – ideally in home, garden, or DIY sectors
* A track record of driving growth in a branded product portfolio
* Hands-on experience with NPD from concept to launch; Far East sourcing experience is a plus
* Strong commercial mindset with solid partnership experience across Sales, NPD, and Retail
* Degree in Business, Marketing, or a related field
* Full UK Driving Licence and willingness to travel (UK & Europe)
Key Skills
* Understands P&L ownership, pricing architecture and value creation
* Simplifies complexity and builds clear, actionable roadmaps
* Delivers fast, with precision and pride
* Obsessive about understanding the end user and building with purpose
* A strong communicator who builds alignment across functions
* Excel and PowerPoint expert; Power BI knowledge is a bonus
Why Westland?
We’re one of the fastest-growing names in the garden care industry, combining a passion for innovation with an entrepreneurial spirit. Joining Westland means becoming part of a high-performance culture with the autonomy to make a real difference and the support to grow with us!
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