Direct message the job poster from We Generate
We Generate is one of the leading names in digital music marketing.
For more than seven years we have worked with artists, labels and brands around the world, creating content that moves culture and delivers real impact across social platforms.
In the last year we have taken that expertise into the live space, working inside shows and events to capture the moments fans care about most. At the same time, our distribution work has continued to grow, with labels trusting us to take their assets and turn them into campaigns that travel.
You’ll join a team that’s delivered some of the most talked-about digital moments in music; from supporting Lewis Capaldi’s tour with both live performance coverage and fan-driven content that hit industry‑recognised numbers across IG and TikTok, to capturing 16 artists across Glastonbury and turning their biggest moments into social stories that travelled globally. We’ve helped KATSEYE fuel their rise and dominance online, and supported major LATAM artists like BEÉLE and Karol G in breaking into new audiences far beyond their home regions. And that’s only a snapshot of the work you’ll be stepping into.
We are looking for a Digital PR Manager to sit at the centre of both sides of that work.
You’ll lead campaigns from idea to delivery, manage distribution across our global network of pages, and guide the team that brings it all to life. You’ll balance creativity with data analysis, adapt quickly at showtime or in fast‑moving campaign cycles, and contribute to campaigns that drive artist awareness, streams and cultural moments.
Key Responsibilities
Digital PR & Story Development
* Build and execute digital PR strategies that spark conversation across core music communities
* Craft narratives, angles and stories that consistently deliver above‑average engagement
* Understand how stories travel across social platforms and tailor messaging for maximum impact
* Lead high‑volume global distribution campaigns for major labels and artists
* Elevate supplied assets into standout content through trend insight, fan behaviour and artist research
* Collaborate with partner pages to deliver top‑tier performance across multiple territories
Event & On‑Site Content Coordination
* Identify key cultural moments at shows and turn them into ideas fans want to share
* Guide on‑site content creation teams to capture impactful, artist‑aligned moments
* Ensure content from events is quickly shaped, packaged and distributed across our network
* Manage and mentor a growing team within the Digital PR division
* Uphold best practices across storytelling, quality, and delivery
* Support in identifying and onboarding new talent as the division scales
Cross‑Functional Collaboration
* Work closely with artists, managers, labels and partners
* Align PR angles with artist narratives, campaign timelines and cultural moments
* Ensure seamless delivery from concept to execution across all channels
What We Are Looking For
* Ideally 3-5 years of experience in digital marketing, preferably in the music industry
* Strong experience in digital PR, social storytelling, fan engagement or music marketing
* Ability to write sharp, scroll‑stopping copy that travels across communities
* Deep understanding of fan culture; what they react to, share, and rally behind
* A natural ability to both spot and create moments at shows and online that can become stories
* Proven experience leading campaigns or managing content teams
* Passion for music and a strong understanding of artist ecosystems, genres and fan bases
* Ability to manage multiple campaigns with speed, clarity and creative judgement
Why Join We Generate
You’ll join a team that works at the centre of music culture, driving millions of engagements for artists across the world. We move fast, think creatively and care deeply about the artist and how their fans consume their content.
If you’re someone who loves music, understands social culture and wants to shape the stories fans talk about you’ll love it here.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Advertising Services
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