* Coordinate and deliver tactical marketing campaigns across sales and aftersales for all dealerships in the group.
* Build and maintain strong relationships with site managers, third-party suppliers, and manufacturer marketing teams.
* Oversee the annual group marketing calendar, ensuring key campaigns (e.g. new model launches, seasonal service events, local initiatives) are planned and communicated in advance.
* Manage the delivery of assets (digital, print, and event collateral) to ensure brand compliance.
* Support and help execute local events, promotions, and sponsorships that drive footfall and enquiries.
* Liaise with digital partners/agencies on website content, SEO, PPC, and social media activity.
* Manage the customer database and CRM, including email and SMS marketing campaigns.
* Track and report on campaign activity to demonstrate impact on enquiry generation and sales.
* Prioritise activities and resources to deliver the greatest commercial impact while balancing manufacturer requirements.
* Coordinate and oversee the Marketing Assistant’s daily duties, ensuring website updates are completed while supporting their ongoing development in social media.
Person Specification
* Energetic, proactive, and hands-on: someone who makes things happen.
* Strong organisational and project management skills, with the ability to juggle multiple campaigns.
* Resilient and resourceful under pressure, able to adapt quickly when priorities change.
* Excellent interpersonal skills — able to build positive relationships with colleagues at site level and external suppliers.
* Minimum of 3-5 years’ experience in marketing coordination, event planning and management, or a similar role.
* Proven experience with digital marketing (web content, SEO, PPC, social media) and CRM systems.
* Working knowledge of the following tools and systems will be required;
o Mailchimp or similar email programme
o Google platform including Google My Business and analytics
o Meta platform
o LinkedIn Platform
o Photoshop or similar design programmes
o Adobe
o Website CMS platforms preferably WordPress
The stages of application for this role are as follows;
STAGE 2: Send us a video – (produce video on Youtube) and send us the link, in the message tell us why you want this role and why it appeals to you. Also please give a brief synopsis of why you believe you are the candidate we are looking for. (No longer than 2 minutes long).
If you are shortlisted from the video you will be;
STAGE 3: Invited for interview where you will be required to bring your portfolio of work/experience that is relevant to this role, as well as present a short summary of your ideas for marketing Electric Vehicles for Holden Group.
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