Gerflor Group creates, manufactures, and markets innovative, decorative and sustainable flooring solutions and wall finishes. We develop specific flooring and wall solutions to meet every indoor market application need: housing, healthcare, education, sport, retail, industry, offices, hospitality and transport vehicles. Gerflor Group gathers several world-renowned product brand names, such as Taraflex®, Mipolam®, DLW®, Tarabus®, Connor Sports®, Sportcourt® and Gradus®.
Gradus is a market leading manufacturer of contract flooring accessories, entrance matting, wall protection systems and specialist LED lighting solutions. Our products are designed for a wide variety of commercial applications.
Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic
Marketing Product Manager (Accessories & Barrier Matting)
based in Macclesfield, Cheshire, UK.
Your role
* Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups – Specifier, Contractor/Installer and Distributor
* Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan
* Provide 12-24 month analysis for post launch product success.
* Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers needs, competitor activities and changes within our markets and sectors
* Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
* Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product / brand awareness and to drive increased sales lead generation
* Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus
Essential
* Experienced marketeer with 3 years+ experience in a product marketing role within interior finishes in the UK construction sector
* A good understanding of the routes to market and the roles of specifiers/architects, contractors/installers and distributors
* Keen eye for detail and ability to apply this to multiple projects and tasks
* Willingness to travel within the UK
* Ability to communicate with multiple teams and at multiple levels across the Business
Desirable
* Experience within the commercial interiors sector of the UK construction market.
* Strong analytical and commercial skills as well as a good understanding of research methods
Our offer
* Opportunity to work in a successful multinational company
* Attractive salary package, benefits and long-term prospects
* Modern and pleasant working environment
* Versatile and multifaceted job tasks
* Friendly work team
GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
To guarantee that no talent is overlooked, we encourage everyone to apply!