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Marketing effectiveness manager

London
Propel
Marketing
Posted: 18 May
Offer description

London | Hybrid (2 days in office + flexibility)

up to £90,000 + bonus

Im working with a global leader in marketing effectiveness - a fast‑scaling consultancy with serious pedigree, operating across a real variety of sectors, from retail & FMCG to finance and automotive. Their presence is long‑standing, they know what good looks like, and theyre growing fast.

This is a people management role. Youll lead a team, youll lead accounts, youll drive commercial growth - and youll do it from a strong technical foundation.


What youll be doing

You’ll run MMM and marketing effectiveness programmes end to end - from scoping and data strategy through to modeling, insights, and client activation. Youll manage multiple accounts, lead project teams, and act as the senior point of contact for clients at C‑suite level.

That means:

* Overseeing full MMM programme delivery across multiple accounts simultaneously
* Translating complex model outputs into clear, commercially actionable narratives for senior stakeholders
* Line managing and mentoring a team, running 1:1s, performance reviews, and talent development
* Identifying upsell and cross‑sell opportunities and supporting account growth
* Contributing to proposals, pitches, and RFPs alongside senior leadership
* Driving quality, profitability, and client satisfaction on every engagement


What you’ll bring

* Extensive previous experience in MMM, marketing effectiveness, or econometrics - ideally from a consultancy or media agency background
* Strong Python skills (R and SQL a bonus)
* Solid grounding in econometrics, regression, and Bayesian methods
* Proven ability to lead project teams and manage multiple priorities at once
* Excellent stakeholder communication - you can present to a CMO without losing the room
* Commercial instinct - you understand the upsell, the renewal, the relationship
* Media agency background welcome, but youll need the commercial edge to match the technical one


This will suit you if:

* Youve led MMM programmes, not just contributed to them
* Youre comfortable owning a client relationship, not just servicing one
* You enjoy developing junior talent as much as doing the work yourself
* You thrive in fast‑paced, consulting‑style environments with real delivery pressure
* You want genuine career progression - pathways are clearly mapped out here


This probably wont be right for you if:

* You want a pure data science or modeling role
* You prefer working in‑house with a single brand
* Youre not comfortable in a client‑facing, commercially accountable position
* Youre looking for remote‑first
* You cant line manage a team
* Up to £90,000 base plus bonus
* 2 days per week in office, central London
* Full right to work in the UK required
* Sponsorship cannot be provided
* Pre‑employment checks will be required

If your background is in MMM or marketing effectiveness consultancy and youre ready to step up into full account ownership, Id love to hear from you!


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