MCoBeauty Expands Across the UK, with a New Office in the Heart of London!
MCoBeauty, one of Australia's largest beauty brands, has officially landed in the United Kingdom and is continuing its rapid growth! With our UK headquarters now based in the iconic Liverpool St, we’re thrilled to bring our high-quality, affordable beauty products to the UK. MCoBeauty’s innovative range is already making waves in the UK market, and we’re excited about the opportunities ahead as we grow our presence and continue to deliver exceptional beauty solutions across the country.
Join us as we build on this exciting momentum and solidify our position as a top beauty brand in the UK!
MCoBeauty, Australia’s leading beauty brand, is expanding across the UK and Europe. As part of this exciting international growth, we are seeking an experienced and commercially astute Digital Marketing Manager to lead our digital performance and customer acquisition strategy across the region.
This role will be instrumental in driving brand awareness, traffic, engagement, and online sales through effective digital marketing campaigns, paid media execution, CRM initiatives, and performance analytics. The successful candidate will thrive in a fast-paced environment, possess deep knowledge of digital tools and trends, and demonstrate a data-driven approach to marketing.
Develop and implement paid media strategies across key channels (Meta, TikTok, Google/SEM, affiliates) to drive performance.
Optimise campaign performance to meet and exceed KPIs, including ROAS, CPA, and conversion rates.
Lead end-to-end digital strategy for the UK & EU markets, ensuring brand consistency and optimal user experience.
Conduct regular performance reviews and implement data-led strategy enhancements.
Align marketing activities with retail and creative teams to deliver a cohesive omnichannel experience.
Utilise segmentation, personalisation, and A/B testing to improve email performance and customer lifetime value.
Deliver weekly and monthly reports, providing actionable insights and recommendations based on campaign data and market trends.
Continuously refine strategy based on performance analysis.
Work closely with eCommerce, creative, and retail teams to ensure alignment on initiatives and shared goals.
Travel as required
Proven experience (5+ years) in digital marketing, eCommerce, or performance marketing; Hands-on experience with CRM platforms (e.g., Strong analytical skills, commercial awareness, and the ability to translate data into strategic action.
Self-starter with the ability to manage multiple projects in a high-growth, entrepreneurial environment.
Competitive salary, bonus, pension
Convenient head office location close to public transport, cafes, and restaurants
Opportunities to grow your career globally across all divisions within DBG Health – including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services – offer exciting prospects for advancing in their expanding markets.
VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.
Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.