Purpose
Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently transitioning from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our Sage × Creator brand blueprint into engaging creative, performance-driven campaigns, and retail-ready collateral.
Core Functions & Key Responsibilities
1. Go-to-Market Execution & DTC Growth
* Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
* Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
* Implement tools for 3PL and customer service for seamless fulfillment and support.
1. Brand & Content Development
* Oversee creative production including packaging, photography, video, and UGC.
* Maintain brand consistency across all channels (tone, visuals, guidelines).
2. Lifecycle & Retention Marketing
* Develop automated email and SMS flows (welcome, post-purchase, win-back).
* Conduct A/B testing to optimize subject lines, offers, and onsite conversions.
3. Influencer & Community Engagement
* Manage influencer outreach, seeding campaigns, and usage rights.
* Moderate and grow online communities (e.g., Facebook/Slack).
* Identify and execute co-marketing partnerships aligned with brand.
4. Insights & Analytics
* Conduct surveys pre/post-launch and translate insights into strategies.
* Monitor marketing performance metrics (CAC, LTV, MER, unit economics) and report regularly.
5. Retail & Compliance Support
* Prepare trade marketing materials for retail (decks, POS, sell sheets).
* Ensure all marketing materials comply with UK/EU supplement regulations.
Experience & Skills Profile
* Bachelor’s degree (minimum 2:1) in business or marketing.
* 3–5 years experience in FMCG, wellness, or DTC start-up marketing.
* Ownership of physical product launches, including experiential event planning and execution.
* Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships.
* Entrepreneurial spirit and ability to work independently.
* Proven experience in lifecycle/email automation and CRO testing.
* Strong analytical skills and data-driven decision-making ability.
* Familiarity with Agile/Scrum or Gantt project management tools.
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