At Cancer Research UK, we exist to beat cancer
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We’relooking for amotivatedLegacy Development Managerto own and develop thegrowthand audience plans for the development and delivery of legacy giving in Supporter Relationships, including implementation of legacy trials and development of bespoke stewardship.
Thisposition will help todrivegrowth through engagement and cultivation activities and events across priority audiences, particularly pledgers and high value/high net worth individuals.
In thisroleyouwill supportwithactingas a conduitbetweenkey stakeholder teams, to translate the Legacy strategy into tangible activity which drives growth for the legacy proposition through the Supporter Relationships team.
What will I be doing?
1. Implement the legacy product and audience strategy across Supporter Relationships audiences to ensure growth in number of people pledging, average value of gifts, increasing conversion rates and the percentage of residuary gifts
2. Collaborate with the Legacy Proposition team to drive progress of the ARMA project and other identified initiatives and tests/trials
3. Work in collaboration with Legacy sub-team and wider Supporter Relationships to embed AMRA and any future projects and trial new initiatives
4. Support the development of outstanding stewardship to new and existing higher value legacy supporters through events and bespoke communications, driving emotional loyalty and gift value growth
5. Work in collaboration with the relevant Senior Managers and teams across Supporter Relationships to ensure a consistent approach to delivery of legacy plans, process,reportingand performance management
6. Maintain excellent stakeholder relationships with Proposition, Event Delivery, Operations and Marketing teams
7. Work closely with the Legacy sub-team and events team review and evolve legacy engagement events and to inform legacy content at events, keeping messaging up to date and inspiring
8. Develop and implement induction training and specialist priority product and audience training for relevant Supporter Relationships teams (Regional, Legacy, Corporate etc), building awareness about Legacy, IG andidentifyingcross sell opportunities across all audiences
9. Ensure you are compliant with Fundraising Regulator and Charity Commission regulations, up to date with CRUK policies and procedures, andoperatingin line with Institute of Fundraising best practice
Whatarewelooking for?
10. A passion for the CRUK cause with the ability to understand CRUK’s vision, purpose, and achievements, sharing this knowledge to motivate and inspire supporters
11. Experience of developing and implementing strategy, policy andoperatingplans, making future focussed, well-informeddecisionsand articulating these clearly
12. Experience of matrix managing performance and setting,monitoringand achieving targets
13. Experience of leading multiple projects and working in a matrix environment, taking an objective approach toprioritisationand clearly translating this to others
14. Knowledge and/or experience in Legacy or Individual Giving with strong knowledge of CRUK priorities and product and delivery mechanisms
15. Confident communication skills with an ability to adapt your style to different people or situations
16. Excellent relationship building,negotiatingand influencing skills with internal and external stakeholders
17. Flexibility and willingness to adapt and change to respond to evolving opportunities and priorities
18. A positive attitude and resilience in the face of challenge
19. Proactive,creativeand strategic thinker with evidence of spotting opportunities and taking an innovative approach
Our organisation values are designed to guide all that we do.
Bold: Act with ambition,courageand determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We’relooking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
Ifyou’reinterested in applying and excited about working with us but are unsure if you have the right skills andexperiencewe’dstill love to hear from you.
What will I gain?
Wecreate a working environment that supports your wellbeing andprovide agenerous benefits package, a wide range of career and personal development opportunities and high-quality tools. Ourpolicies and processes enable you toimprove your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefitsby visitingourcareers web page.
How do I apply?
Weoperatean anonymised shortlisting process in our commitment to equality,diversityand inclusion. CVs arerequiredfor all applications; but wewon’tbe able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.