The Product Marketing Manager is responsible for developing and owning product‑specific marketing strategies, customer positioning, and commercialization plans. The role collaborates with marketing and product teams to ensure product‑market fit and supports sales enablement through effective product messaging.
Position reports to the Marketing Director — Equipment Services and is part of the Hardware Solutions marketing team located in the UK or India as an on‑site role.
Responsibilities
* Develop and own product‑specific marketing strategies, product positioning, targeting and commercialization plans.
* Set the goals, objectives, and positioning for marketing campaigns based on market orientation and support the development of persona‑driven content to drive message consistency.
* Understand customer needs by supporting market analysis activities to monitor market trends, needs, segmentation and competitors.
* Partner with product management to define and influence product roadmaps and ensure product‑market fit.
Qualifications & Requirements
* Bachelors degree in marketing, business or a related field.
* At least 5 years’ experience in product marketing.
* Preferred experience working in the life sciences, diagnostics or biotechnology industries.
* Strong analytical skills and the ability to interpret data to drive marketing decisions.
* Experience with eCommerce, digital and full‑funnel marketing strategies.
Travel & Physical Requirements
* Ability to travel to events, meetings and customer sites approximately 25% of the time, including overnight trips.
Preferred Additional Skills
* Demand generation marketing.
* Value proposition development.
About Cytiva & Danaher
At Cytiva, one of Danahers operating companies, our work saves lives and we are united by a shared commitment to innovate for tangible impact. We provide solutions that transform human health, working with customers ranging from basic biological research to developing vaccines, medicines and cell‑ and gene‑therapy products.
Cytiva thrives in a culture of belonging where each unique viewpoint matters. By utilizing Danaher’s continuous improvement system, we turn ideas into impact at the speed of life.
Benefits
Danaher and Cytiva offer a comprehensive benefits program that adds value beyond the job, including health care options, paid time off and more. Learn more about the advantages we provide at Danaher Benefits Info.
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