Group Social Media Manager
The Group Social Media Manager role at Barclays will work alongside the Group Digital Content Director to create innovative social media content across Barclays’ main group channels and the CEO’s personal LinkedIn, implementing a unified, group-wide approach to social media, encouraging innovation, collaboration, and maintaining a consistent presence on all Barclays social channels. The role also proactively manages reputational risks.
Key Responsibilities
* Collaborate with social media content creators, brand, marketing, and business teams to deliver engaging, creative, and compliant content.
* Set and track KPIs to measure success, engagement, reach, and sentiment, benchmarking against global competitors.
* Oversee daily management of all group social media channels, including LinkedIn and X/Twitter.
* Champion new formats and creative approaches to increase reach and relevance.
* Drive effective channel management and identify new opportunities within social media.
* Lead the social media response during crises, working closely with communications, legal, and risk teams.
* Monitor and manage issues in real time to safeguard the brand’s reputation.
Qualifications
* Extensive experience managing social media for large organisations (financial services preferred but not required).
* Demonstrated success in building and growing corporate social channels.
* Creative thinker who upholds brand integrity.
* Excellent at managing stakeholders and influencing senior leaders.
* Comfortable working across different cultures and markets.
* Skilled in analytics, social listening, and reporting tools.
Location: London
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship, and the Barclays Mindset – Empower, Challenge and Drive.
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