The Flex Birmingham, England, United Kingdom
What You’ll Do
Paid Social & Search (Core Focus)
* Own and optimize Meta Ads, TikTok Ads, and Google Ads.
* Build high‑performing acquisition funnels for bookings and leads.
* Test creatives, audiences, messaging, and offers to drive lower CAC.
* Scale what works, rapidly kill what doesn’t.
Funnel Building & CRO
* Build and optimize landing pages for booking conversion.
* Run A/B tests on CTAs, layouts, copy, and visual storytelling.
* Improve ad → landing → booking flow through data and insights.
Content & Brand Growth
* Develop engaging social content that drives trust and desirability.
* Collaborate with creators to produce scroll‑stopping UGC ads.
* Grow our organic presence on TikTok, Instagram, and YouTube.
Analytics & Experimentation
* Track performance across CAC, ROAS, conversion rates, and retention.
* Launch weekly experiments across channels, creatives, funnels, and offers.
* Use data to shape decisions, budgets, and growth direction.
Consumer Insights
* Understand what different traveler segments care about.
* Feed insights to the product and operations teams to enhance experience.
* Shape our brand voice, positioning, and messaging across touchpoints.
What You Bring
* 1–5 years in growth, performance marketing, or D2C acquisition.
* Proven experience running Meta + Google Ads with measurable results.
* Strong understanding of D2C funnels, landing pages, and conversion optimization.
* Analytical mindset with creative instinct — you can read data and craft compelling stories.
* Experience with tools like GA4, Webflow, Hotjar, HubSpot, TikTok Ads Manager, or similar.
* Excellent copywriting and content sense.
Bonus: background in hospitality, travel, lifestyle brands, real estate, or consumer apps.
Why You’ll Love Working at The Flex
* Build and own the consumer growth engine of a global brand.
* Direct impact: every campaign you launch drives real bookings and revenue.
* High‑autonomy, fast‑paced environment where experimentation is encouraged.
* Competitive salary + performance incentives.
* Work with founders who move fast, think big, and support great ideas.
* Join a global team building the future of how people live and travel.
Don’t Apply If…
* You prefer slow corporate environments.
* You’re uncomfortable owning performance targets.
* You avoid accountability or rapid experimentation.
* You’re not passionate about consumer brands and lifestyle marketing.
About The Flex
The Flex is a global flexible‑living platform offering fully serviced, beautifully designed apartments for stays of any length. We blend hospitality, technology, and real estate to give people the freedom to live anywhere, effortlessly.
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