CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what’s meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.
Role Overview
We’re looking for a driven and proactive Sales Development Representative (SDR) to join CARMA’s commercial team. The role focuses on identifying and engaging potential clients across the UK, Europe, and the USA
Key Responsibilities
Lead Generation & Prospecting
• Research and identify mid-market to enterprise organisations online using targeted tools and channels.
• Obtain key PR and Communications stakeholder contact details to develop new leads across the UK, Europe, and the USA.
• Generate qualified leads and schedule meetings for the Commercial Team.
• Collaborate with Consultants and Account Managers to multi-thread leads and foster engagement with multiple stakeholders.
• Maintain accurate and up-to-date data in the company CRM system.
• Outreach to prospects via email, phone, LinkedIn, and industry events to establish relationships and schedule discovery calls.
• Work closely with the Marketing Team and external PR agencies to support lead generation campaigns and marketing initiatives.
• Share updates with potential clients on CARMA’s new products, services, and developments.
• Once qualified, hand over leads to Business Development Managers and Consultants for further development and conversion.
• Collect and clearly communicate relevant data and insights about prospects to internal stakeholders.
Reporting
• Prepare and deliver accurate and timely progress reports.
• Maintain comprehensive records of leads, contacts, opportunities, proposals, and revenue using the CRM.
Product Knowledge
• Develop a thorough understanding of CARMA’s platform, products, and services.
• Articulate the benefits and unique value of CARMA’s offerings to PR and Communications clients confidently.
What you'll bring
• Tenacious, results-driven personality with a positive attitude toward outbound prospecting.
• Strong written and verbal communication skills; exceptional phone presence.
• Creative thinker with a proactive approach to identifying new business opportunities.
• Able to manage multiple tasks, work efficiently under pressure, and prioritise effectively.
• Collaborative team player comfortable working across teams.
• Understanding of PR, communications, or marketing sectors is advantageous.
Experience
• Ideally, a degree or equivalent qualification.
• 6–12 months of experience in a sales, lead generation, or appointment-setting role preferred
Why CARMA?
Our team is passionate about insights, supportive of each other, and committed to excellence. You’ll be part of a collaborative and growing global team that is shaping the future of communications measurement.