Ecommerce Lead - Fast-growing fashion brand Location - Liverpool Zachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles. The Role: As Ecommerce Lead, you'll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven. Key Responsibilities:
* Lead, manage, and develop a small ecommerce team, setting clear objectives and driving performance
* Own ecommerce trading performance across all markets, delivering against revenue and margin targets
* Monitor and analyse key KPIs including conversion rate, average order value, and traffic
* Own and manage the trading calendar, aligning key moments with wider marketing activity
* Oversee all onsite and app merchandising, ensuring a best-in-class customer experience
* Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact
* Drive CRO initiatives, including A/B testing and optimisation of the customer journey
* Collaborate with design and development teams to enhance onsite experience and functionality
* Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO
* Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities
* Brief creative teams on ecommerce requirements for campaigns and launches
* Manage ecommerce platforms, working with internal teams and external partners where required
* Own reporting and dashboards, delivering clear performance insights to senior leadership
* Continuously improve the end-to-end customer journey across all devices
* Identify and implement new tools, integrations, and platform enhancements
About You:
* 5+ years' experience in ecommerce trading, ideally within a fashion or consumer brand
* Proven experience managing and developing a team
* Strong understanding of ecommerce KPIs and digital trading levers
* Highly analytical, with the ability to turn data into clear, actionable insights
* Commercially minded, with a track record of driving revenue and growth
* Comfortable working in a fast-paced, scaling environment
* Strong communicator, able to collaborate cross-functionally
* Proactive, hands-on, and solutions-focused approach
Why Apply:
* Join a fast-growing, digitally native brand with strong commercial momentum
* Opportunity to take ownership of ecommerce performance at a key stage of growth
* Work in a highly collaborative, cross-functional environment
* High level of autonomy with the ability to make a tangible impact quickly
* Play a key role in shaping the online customer experience across multiple markets
* Be part of a business that values data-driven decision making and continuous optimisation
* Work closely with senior leadership, influencing key trading and growth strategies
* Opportunity to build and develop a team within a scaling, ambitious organisation
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