Why join us
Joining Sainsbury's as a Social Media Associate means being part of a dynamic team that values creativity, innovation, and connection with our customers. You will have the opportunity to work closely with the Social Media Lead to shape and execute organic social media strategies that engage our audience across Instagram, TikTok, and Meta. With access to cutting‑edge tools and platforms, as well as support from various agencies and teams, you will have the resources and guidance needed to thrive in a fast‑paced environment and make a meaningful impact on our brand's social media presence. At Sainsbury's, we encourage your passion for social media, offer opportunities for professional growth, and provide a collaborative work environment where your ideas and skills can shine.
What you'll do
As a Social Media Associate at Sainsbury's, you will play a crucial role in supporting the Social Media Lead in managing the organic social media channels. You will be responsible for creating organic social content, focusing on campaign, always‑on, and reactive content, aligning with the brand strategy and customer plan.
Working closely with the Social Media Lead, you will craft engaging captions for platforms such as Instagram, TikTok, and Meta, while owning the social media calendar and assisting in the creation of the organic social media strategy.
Additionally, you will collaborate with Zest, our in‑house agency to facilitate the creation of organic social content, maintain the brand's social presence across platforms, and ensure compliance with social media governance guidelines. Your ability to track, measure, and report on social activity, along with your knowledge of social media tools and platforms, will be essential in driving the brand's social media success.
Who you are
As a Social Media Associate at Sainsbury's, you are a creative and strategic individual with a deep understanding of social media platforms and content creation, particularly on Instagram, Meta, and TikTok.
With a passion for staying ahead of social trends and generating engaging content, you demonstrate excellent project management skills and cross‑functional collaboration to drive successful social media initiatives. Your experience in working with digital media and agencies, coupled with your proficiency in social media tools and platforms, equips you to maintain the brand's social presence and contribute to the development of organic social media strategies.
Your ability to work in a fast‑paced environment, solve problems independently, and manage multiple priorities showcases your strong organisational skills and adaptability in delivering impactful social media campaigns.
Essential criteria
* Proven experience creating organic social media content for a brand or business.
* Hands‑on experience managing Instagram, TikTok and Meta channels.
* Experience delivering campaign, always‑on and reactive social content.
* Demonstrable experience writing engaging social captions aligned to brand tone of voice.
* Experience owning or managing a social media content calendar.
* Experience supporting or contributing to an organic social media strategy.
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Qualifications
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 5% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
Responsibilities
We’d all like amazing work to do, and real work‑life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
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