Overview
A DAY IN THE LIFE OF A CLUSTER MARKETING EXECUTIVE AT OUR HOTELS - MATERNITY COVER
* Start your day by checking social channels, engagement, and guest interactions, staying on top of trends and brand presence.
* Create engaging content across platforms, from posts and reels to real-time, in-the-moment updates.
* Plan and manage weekly content calendars, ensuring everything is fresh, consistent, and on-brand.
* Coordinate influencer stays and support with PR activity to maximise exposure and reach.
* Collaborate with hotel teams to promote events, F&B launches, and guest experiences across digital channels.
* Update website and third-party content, keeping information accurate, inspiring, and up to date.
* Draft and support email marketing campaigns to drive engagement and bookings.
* Design and update marketing collateral, including in-house materials, posters, and branded assets.
* Support exhibitions and events with creative collateral and on-brand design execution.
* Monitor performance, track engagement, and identify opportunities to improve reach and ROI.
* Engage with online communities, responding to comments and building strong guest connections.
* Stay ahead of trends, spotting new ideas, partnerships, and opportunities to elevate the brand.
What makes you great in this role
* Creative, proactive, and full of ideas, with a strong eye for design and detail.
* Highly organised, able to manage multiple projects in a fast-paced environment.
* A confident communicator and team player, collaborating across departments.
* Digitally savvy, with a passion for social media, content, and brand storytelling.
* Adaptable and energetic, thriving in a role where no two days are the same.
What We Need from You
* Must be able to travel between York and Leeds, with York being the based hotel
* Strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC
* Proficiency with marketing tools such as Google Analytics, social media scheduling platforms, and basic design software (e.g., Canva, Adobe Creative Suite)
* Excellent written and verbal communication skills with the ability to create engaging, brand-consistent content
* Analytical mindset with a knack for interpreting data and translating insights into actionable strategies
* Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
* Creative and adaptable, with a passion for identifying new marketing trends and opportunities to keep the brand relevant and engaging
* Flexibility to attend events and work occasional weekends, evenings, or holidays as required by marketing activities
#J-18808-Ljbffr