Our Mission
Social Paradigm Group is the result of two of the UK's leading D2C agencies, Social Nucleus and Paradigm Media, merging to form a single group built around one goal: helping ambitious ecommerce brands grow profitably.
With 60+ brand partners, £50M+ in annual managed ad spend, proprietary tech built in-house (AdSynth and eCompass), and elite teams across paid media, creative, email and strategy, we're building something no other agency group in the UK has under one roof.
Our Creative Strategists are at the heart of how we win for clients. The quality of what we put in front of customers is the quality of the results we deliver. That starts with creative strategy.
The Role
As a Creative Strategist, you'll sit inside one of our delivery pods, working side by side with Growth Strategists (media buyers) and Designers to turn strategy into high-performing creative that drives growth for our clients.
This is a high-impact, thinking-heavy role. Briefing, ideation, and creative direction are the core of what you do. You'll be the person who translates performance data, client goals, and audience insight into creative concepts that actually move the needle.
This role is ideal for someone who thrives on ideas, understands how creative drives performance on paid social, and can translate that into clear, actionable direction for designers and editors to execute.
What You'll Do
* Creative strategy, ideation and briefing
* Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
* Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
* Translate performance data, client goals, and audience insights into creative direction that drives results
* Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
* Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
* Ad copy and creative development
* Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
* Support creative iteration by developing new angles from winning concepts
* Ensure creative output aligns with brand voice while remaining performance-led
* Contribute to email marketing strategy and creative, including campaigns and automations
* Write or brief performance-led email copy and creative direction in line with wider marketing plans
* Research and insights
* Conduct ongoing creative and competitor research to inform ideation
* Stay up to date with platform trends, ad formats, and creative best practices
* Feed insights back into the wider creative team to raise the standard across the group
Collaboration and quality control
* Work closely with Growth Strategists to align creative strategy with account goals and performance feedback
* Collaborate with designers and contractors to ensure creative briefs are executed to a high standard
* Operate to the group's creative and reporting standards, maintaining consistency across every client you work on
* Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard
What We're Looking For
* Strong creative ideation and briefing skills
* Proven experience writing high-quality creative briefs for paid ads
* Experience with ad copywriting and performance-led creative
* Email marketing experience, including campaigns and/or automations
* Strong understanding of paid social advertising, Meta and TikTok preferred
* A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers
* High standards, attention to detail, and the ability to give and receive creative feedback constructively
* Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable
Why Social Paradigm Group
* Work inside a group that owns its own tech — nobody else in the UK has this
* 60+ brand partners across health, wellness, lifestyle, fashion and more
* A young, hungry, ambitious team that takes the work seriously
* Clear career progression — the group is growing and new leadership roles are being created as we scale
* Fully remote, 30 days annual leave, birthday off, monthly team days and socials