Key Responsibilities by Phase:
Phase 1: Business Generation and Sales Leadership (Months 1–6)
* Drive new business across the UK from both warm and cold leads
* Target fabricators, window and door manufacturers, developers, and Tier 1 & 2 contractors
* Close profitable B2B projects, including installation-only and full design-supply-install packages
* Manage and convert leads using CRM and internal tools
* Own key accounts and handle the full sales cycle from outreach to closing
Phase 2: Department Setup and Team Expansion (Months 6–12)
* Begin hiring and onboarding new sales team members once personal KPIs are achieved
* Design team structure, lead generation systems, and internal sales processes
* Collaborate with operations on quoting strategy and pipeline forecasting
Phase 3: Full Commercial Ownership (Months 12–24)
* Build and manage a sales department with 5+ direct reports
* Deliver quarterly growth in margin, new business, and sales velocity
* Work closely with MD on pricing evolution and delivery capacity
* Represent Sparrow at key industry events and major client meetings
Performance Expectations:
This role is for someone who thrives on performance and reward. Your progression will be measured by clear commercial results.
Core KPIs:
* Monthly Net Profit (personal): £50,000+
* Quarterly Net Profit (team): £150,000+
* Annual Net Profit (personal): £600,000+
* Annual Revenue Influenced: £2,000,000+
* Key Account Generation: 3–5 per quarter
Compensation & Benefits Summary:
Base Salary:
* £40,000 during probation (6 months)
* £60,000–£70,000 post-probation (performance-based review)
* £90,000–£100,000 after promotion to Sales Director
Commission:
* 5% of net profit on personal deals
* 0.5% on team deals
* 7% on margin exceeding 125% of target
Bonuses:
* Up to £5,000 quarterly based on personal and team results
* Up to £10,000 annually based on strategic delivery
* Loyalty Bonus: £15,000 at 24 months upon successful promotion and KPI delivery
Benefits:
* Laptop, phone, and fuel card
* Car allowance and performance-based incentives