UK Digital Leader – UK EY.com Lead
Branding, Marketing and Communications (BMC)
Level 4: Associate Director (Senior Manager)
Location: Regional (Outside London)
Hybrid working: minimum one day per week in the office
The opportunity
We are looking for a creative, driven and experienced digital leader who will transform EY.com in the UK to deliver an exceptional client experience. The role will lead a team of 14 people across the UK and India and will be accountable for redesigning, creating and delivering a UK digital experience that aligns with Global web guidelines, supports brand and sales objectives, and converts site visits into conversations.
Your Key Responsibilities
* Agree clear objectives with business and BMC stakeholders to support brand and sales for priority products and services.
* Create a data‑based strategy for content and journeys to maximise traffic and engagement, including SEO, competitor analysis and site performance.
* Recommend and deliver client journeys and target actions, ensuring alignment with sales teams and measuring response.
* Prioritise inbound requests for ey.com content to support business strategy and regulatory requirements.
* Identify and implement AI tools to enhance relevance and engagement of EY.com content.
* Work with stakeholders to keep product and service pages up to date, maintain taxonomy and technical aspects, and ensure smooth site operation.
* Lead Digital Portfolio Managers and Digital Content Managers to agree on content plans, manage the global content pipeline, and deliver localised or new materials.
* Deliver all regulatory‑required content within tight timeframes.
* Build and publish materials using page builders on a clear schedule.
* Champion AI tools to improve content creation efficiency.
* Deliver regular performance updates on traffic, search rankings, on‑site behaviour and benchmarking.
* Ensure data is shared with stakeholders and translated into site/content recommendations.
* Keep abreast of technology advances and recommend how they impact ey.com/uk.
* Lead the development of AI tools and test‑and‑learn programmes.
Team Leadership
* Build and lead a high‑performing digital team that is collaborative, innovative and delivers excellence.
* Build strong relationships with Global BMC and EMEIA colleagues to influence and shape digital strategy.
Skills and Attributes for Success
* Strategic leadership mindset – set a vision and energise the team and business.
* Deep stakeholder management skills – communicate vision and gain consensus.
* Creative thinking and problem‑solving; lead the team to deliver the best digital experience.
* Excellent technical knowledge of website strategy, development, delivery and measurement.
* Continuous learning – stay on top of emerging technology and identify opportunities.
* Experience leading content creation teams and producing compelling materials that support commercial objectives.
* Experience setting editorial decision‑making processes and running quality control.
* Excellent people leadership across disparate locations, driving development and delivery under pressure.
* Ability to work in a high‑pace, agile environment and manage multiple priorities.
* Demonstrable experience aligning website objectives with commercial strategy and outcomes.
To qualify for the role you must have
* Proactive, problem‑solving mindset and resilience to lead a transformation programme in a complex organisation.
* Established experience in a similar role (degree in a relevant field or professional qualifications not mandatory).
* Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content creation teams.
* A strong track record in leadership and strategic management.
* Experience working in large/matrix B2B organisations and balancing stakeholder requirements.
What We Offer
* Competitive remuneration package with individual and team performance rewards.
* Comprehensive Total Rewards package supporting flexible working and career development.
* Continuous learning opportunities to develop mindset and skills for future challenges.
* Transformative leadership support – coaching and confidence to be the leader the world needs.
* Diverse and inclusive culture that empowers every team member to shine.
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