Senior Associate Digital Marketing – Mattel Creations
We are looking for a Senior Associate Digital Marketing in the Mattel Creations DTC/Ecommerce team. The position reports to the Senior Manager, DTC & Ecommerce and focuses on the execution of paid media campaigns (Paid Search, Paid Social, etc.) and Email Marketing for our DTC Brand Mattel Creations across the UK, Germany and potential new markets in 2026. The role involves platform set‑up, ongoing optimization, and reporting back to the Ecommerce team.
Responsibilities
* Manage paid social campaigns (Meta, TikTok) and paid search campaigns (including PMAX and Demand Gen) in the UK and Germany, with expansion to new markets.
* Set up, execute, and report on email marketing programs.
* Partner with regional and global Ecommerce teams to optimise performance and priorities.
* Provide creative insights to the global team.
* Configure tagging, UTM parameters and pixel setups as required.
* Analyse campaigns using Google Analytics and Shopify.
Qualifications
* 3+ years of digital marketing experience, with at least 2 years hands‑on execution of ecommerce paid search & paid social campaigns, optimised for sales, revenue and ROI.
* Hands‑on experience with digital platforms such as Google Ads, Meta, TikTok.
* Experience in email marketing and familiarity with ESPs, preferably Klaviyo.
* Experience with personalisation / A/B testing within media.
* Analytical skills to drive optimisation of live campaigns in‑house and with agency partners.
* Highly self‑motivated, proactive with an eye for detail.
* Ability to independently manage multiple projects and drive towards results.
* Collaborative style, willing to challenge existing norms and status‑quo.
* Competent communicator with a positive attitude.
* Adaptable/flexible and able to handle change.
* Ability to influence and drive best practices.
Benefits
* Competitive base salary.
* Annual bonus scheme.
* Private healthcare & dental schemes.
* Pension plan co‑funding (up to 10.5% company contribution).
* 25 days of annual leave plus 8 public holidays.
* Paid sickness.
* A variety of employee perks and discounts.
* 4 days in office, 1 day WFH.
* Early finish on Fridays.
Equal Opportunity
Mattel is an affirmative action/equal opportunity employer. We welcome all job seekers, including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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