Anexceptionalopportunityforastrategicandhands-onmarketertoshapegrowthinadata-led,product-centricenvironment.
Ourclient,aleaderinthepropertytechspace,isseekingaGrowth,Product&InsightsLeadwithastrongProduct-LedGrowth(PLG)background,provendatainsightscapability,andtheabilitytodesignanddeliverend-to-endmarketingplansthatdriveuseractivation,conversion,andretention.
TheRole
Thisnewlycreatedrolesitsattheintersectionofproduct,marketing,anddata.YoullleadthechargeinembeddingPLGframeworks,harnessdatatoinformstrategy,andtakeownershipofintegratedmarketingplansfromcreationtoexecution,allwiththegoalofdrivingmeasurablegrowth.
KeyResponsibilities
1. LeadthedevelopmentandrolloutofacomprehensivePLGstrategyacrossplatformsandservices
2. Usebehaviouralandperformancedatatoidentifykeytriggersforuseractivation,retention,andexpansion
3. CreateanddeliverintegratedmarketingplanstoachievegrowthtargetsacrossB2BandB2Caudiences
4. Optimisedigitalfunnelsthroughdata-drivenCROstrategiesandA/Btesting
5. Produceanddelivercontentandassetsacrosskeychannelslandingpages,in-productmessaging,andmore
6. CollaboratecloselywithProduct,UX,andBrandteamstoensurealignmentandimpact
7. OwnperformancedashboardsacrossGA4,HubSpot,Looker,andinternaltoolstoinformandrefinecampaigns
8. Line-manageajuniorteammember...