Senior Insight Analyst
Location: London
Salary: up to £57,000
About the Team
Join a leading broadcaster’s Insights team within the Commercial vertical, led by the Commercial Insight Business Partner. The wider Insights function is structured into four areas: Commercial, Content, Marketing, and Streaming & Social. This role sits within Commercial, focused on advertiser performance, campaign effectiveness, and driving commercial growth strategy, working closely with Sales.
The Commercial team includes researchers conducting qual and quant studies, analysts deep-diving into platform performance (e.g., YouTube analytics), and reporting specialists creating dashboards and summaries. You’ll step into a role previously held by a digital specialist, so a solid understanding of digital and social media is key.
What You’ll Do
* Evaluate and prove advertiser campaign effectiveness, including brand lift and ROI measurement.
* Use survey and digital data to measure and predict campaign performance.
* Support brief development and confidently prioritise or challenge requests from commercial stakeholders.
* Translate complex data into clear narratives and actionable business recommendations.
* Analyse campaign and platform performance across linear TV, VoD, YouTube, and social platforms.
Key Projects
* Lead analysis on a major multi-broadcaster study assessing TV’s impact on sales and web traffic.
* Deliver VoD ecosystem insights, benchmarking against platforms like Netflix, Disney+, and Amazon.
* Develop cross-platform reach analysis to understand audience overlaps and inform budget allocation.
* Support delivery of 70–80 studies annually, spanning advertiser effectiveness and media platform evaluations.
Who You Are
* You come from a media agency, media owner, or advertiser background with hands-on analytics experience.
* You have strong commercial acumen and are confident pushing back or prioritising work to maximise impact.
* Experienced in campaign effectiveness, brand lift analysis, and narrative-driven reporting.
* Comfortable handling a broad range of media from traditional TV to digital and social platforms.
* Skilled at turning data into clear, business-focused insights.
Technical Skills
* Exposure to industry tools such as TechEdge (BARB), TGI, Nielsen ad spend, and Touchpoints.
* SQL experience is a plus but not essential.
* Strong dashboarding skills in Power BI, Tableau, or similar.
* Familiarity with survey and research data is beneficial