You can turn complex data into marketing insights, to help shape the budget allocation across some of the UK’s most loved dairy brands.
With support of the global insights function, you will be the UK lead to help progress our media measurement, via econometric modelling and market match testing. Feeing into our ambition to create a fully connected media measurement framework, which will inevitably create stronger media plans and stronger business results.
How You Will Make An Impact
You’ll be joining the UK Media & Digital department, to help drive forward the measurement ambition, to feed into global workstreams. Achieving this by generating mixed media models, through data collection, cleaning and implementation across brands and facilitating media testing providing impact and insight. Your insights will help us reach our consumers and ensure resources are invested where they perform best.
* Conducting econometric modelling to provide insights guiding budget allocation
* Facilitate market match media testing, to provide in-year results
* Collaborate with global function to deliver portfolio projects, and share learnings across territories
* Bring our external agencies on the journey
* Accessing, ingesting, cleaning and modelling data
What Will Make You Successful
A passion for analytics, a hunger to learn and a drive to make an impact.
You will have a clear understanding of mixed media modelling and be confident that you can learn our internal systems (StrateQED) and deliver these reports. Proficient at using diverse data sets like Kantar and Neilsen (and other sources).
You’ll also have great stakeholder management experience, being able to clearly and concisely communicate both data requests, and present insights gained. The ability to take complex data, and provide simple easily digestible insights, to both brand and senior stakeholders.
You’ll be joining a positive and collaborative team, therefore the ability to build positive strong relationships will be a big benefit within the role.
What Do We Offer?
We’re committed to professional development with training provided and opportunities to learn, giving you the platform to grow your econometric expertise, data analysis and influence high‑impact decisions.
You’ll enjoy a competitive salary, 26 days of holiday plus Bank Holidays, matched pension contributions up to 6%, life assurance, We also provide flexible benefits.
Would You Like to Join Us?
Please apply via this advert only CVs submitted through the link will be considered. For questions, contact Talent Partner - Oliver Hickson-Burr, olibu@arlafoods.com
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
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