Overview
Soho, London. This new 4-day work week is a trial, to be reviewed 2026.
The Role
As the Digital Marketing Manager, you will spearhead our market entry into South Africa, taking full ownership of the digital acquisition strategy for our newest brand, Virgin Bet. You will develop and oversee all performance marketing campaigns, shaping our digital presence from day one to acquire our foundational player base. This is a strategic role focused on building a high-value audience and establishing Virgin Bet as a market leader.
This role offers the unique opportunity to build and execute a digital marketing strategy from scratch for a major brand launch. You will have the autonomy to define the channel mix, set budgets, and drive performance, directly shaping the success of Virgin Bet in a dynamic and exciting new market.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fans’ passion for sport, driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embodies our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
* Develop and execute the overarching digital marketing strategy across Paid Search, Paid Social, and App Marketing channels.
* Oversee the entire acquisition funnel and conversion journeys, ensuring all campaigns deliver strong ROI while maintaining strict regulatory compliance.
* Manage and forecast acquisition budgets, ensuring efficient spend allocation to maximise performance against targets.
* Monitor and analyse key performance indicators (CPA, LTV, ARPU), providing regular, insightful updates to senior management.
* Lead the planning and execution of a robust A/B testing roadmap to continuously optimise campaign performance.
* Collaborate closely with internal teams including CRM, Product, Brand, and Legal to ensure cohesive campaign delivery.
* Maintain an expert understanding of local gaming regulations and advertising standards to ensure full compliance.
* Report on performance against targets, translating complex data into clear strategic recommendations for future growth.
Skills, Knowledge And Experience
* Advanced proficiency with multiple performance marketing platforms (e.g., Google Ads, Meta, Apple Search) including deep knowledge of bidding and targeting strategies.
* Expertise in data analysis and reporting using tools such as Excel, Google Sheets, or BI platforms (Tableau, Looker).
* Strong knowledge of analytics and tracking tools like Google Analytics, GTM, and mobile attribution platforms.
* A proven ability to interpret complex data, identify trends, and formulate actionable acquisition strategies.
* Experience managing significant budgets, forecasting performance, and reporting on key acquisition KPIs (CPA, LTV, ROI).
* Excellent communication and stakeholder management skills, with the ability to influence senior decision-makers.
* A comprehensive understanding of advertising standards and responsible gambling requirements in regulated markets.
* Ability to thrive in a fast-paced environment, adapting strategies to live sports events and market changes.
* Experience with mobile app attribution platforms (MMPs) and pixel/tagging management is highly desirable.
What can we offer?
* Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
* Company Performance Bonus
* Flexible Working Agreements where applicable
* Private Healthcare Scheme + Employee Enhanced Assistance
* Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
* Subsidised Gym Membership
* Annual Travel Card Loan & Ride to Work Scheme
* Life Assurance (x3 salary)
* Contributory Pension Plan
* Virgin Family: Access to exclusive Virgin offers and experiences
* Thursday drinks in the office and regular socials
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
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