Marketing Director – Household Products
Location: Surrey/Hybrid Working
Role: Permanent
£100-130K plus Generous Benefits Package
Ref: TP440525
* Join a global leader in its industry and make a real impact on a dynamic, expanding business
* Drive omnichannel marketing strategies to scale growth and build brand loyalty
* Develop and lead a dynamic team in a collaborative and innovative environment
* Opportunities for career growth and development within a dynamic industry
Our client is a well-established £50m UK business which provides technologically-advanced domestic products & services to UK households and small businesses, is seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies. Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.
Position Overview
As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values. Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.
Role & Responsibilities
Strategic Growth Leadership
* Developing a comprehensive marketing & brand amplification strategy to drive ambitious growth objectives.
* Partnering with EMEA leadership to develop and implement effective and compelling marketing & comms strategies with a strong focus on digital & direct channels
* Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.
Marketing & Brand Management
* Serving as the ‘voice of the consumer’, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.
* Developing compelling narratives and messaging frameworks to connect with diverse target segments.
* Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.
* Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.
* Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.
Digital Strategy & Performance Marketing
* Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.
* Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
* Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.
* Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
* Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
* Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.
Leadership & Team Development
* Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
* Working cross-functionally with other functions across the business.
Skills & Experience Checklist
* A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.
* Degree level education, ideally in a business or marketing-related field.
* Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
* Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).
* Deep expertise in SEO, content marketing, and organic growth strategies.
* Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
* Strong leadership skills with experience managing and mentoring marketing teams
* Passion for innovation and staying ahead of marketing trends and technologies.
How to Apply
If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh. adam@tarshpartnership.co.uk