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About Tide
Tide helps SMEs save time and money by offering business accounts and a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data‑driven decisions to help SMEs save both time and money.
Tide Facts
* Tide is available for UK, Indian, German and French SMEs
* Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
* Over $200 million raised in funding
* Over 2500 Tideans globally – we’re diversity champions!
* We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India
About The Role
* Own Rewards for Tide, evolving the strategy and plan to engage and retain members and drive revenue through its usage.
* Map the campaign strategy and deliver campaigns to drive card usage and support card KPIs.
* Monitor, report and present on Tide Rewards KPIs and campaign performance to Tide senior management and wider stakeholders.
* Support the team with building, executing and optimising campaign workflows.
* Support finance forecasting across Tide’s strategic modes of discovery.
* Manage stakeholder relationships across the product team to ensure a fully aligned roadmap.
What We Are Looking For
* Passion for marketing in a scale‑up environment – 5‑7 yrs of relevant experience.
* Experience managing external partners and platforms effectively to deliver high‑quality member experiences.
* Passion for reward‑driven behaviour change and designing programmes that motivate and delight members.
* Proven track record of delivering best‑practice targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value.
* Love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
* Excellent communication skills – build campaigns and relationships, coach and inspire technical and non‑technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
* Use data and evidence above your opinion.
* Experience using the Iterable Marketing or Salesforce Marketing Cloud platform is beneficial but not essential.
* Experience using the Looker reporting suite is beneficial but not essential.
What You’ll Get In Return
* Competitive salary
* Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
* Employee Assistance Programme
* 25 days holiday with the ability to buy extra days
* We invest in your development with professional L&D budget per year
* Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
* Spacious brand new office in Liverpool street with an all‑day snacks bar
* Enhanced family‑friendly leave
* Flexible working options
* Sabbatical leave
* Share options
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.
Tide Is A Place For Everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
Disclaimer
* Tide does not charge any fees at any stage of the recruitment process.
* All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
* Communication from Tide will only come from an official @tide.co email address.
* Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
Safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
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