About Us
At our world is learner and temporary pay-as-you-go car insurance. We know people's lifestyles are changing and our pay-as-you-go insurance provides our customers with flexible cover by the hour, day or week, so they can get cover when they need it, and not when they don’t. We're proud to have over million customers and to be backed by Admiral Group, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.
The Role
The Performance Marketing Lead is responsible for the hands‑on delivery, optimisation and scaling of paid acquisition, with a clear centre of gravity in Paid Search and the capability to execute and develop Paid Social as the channel mix evolves. This is a doer role, accountable for building, managing and optimising campaigns day to day in a high‑intent environment.
Responsibilities
Paid Search ownership
* Own strategy and day‑to‑day execution across Google Ads, Microsoft Ads and Apple Search Ads
* Audit, restructure and optimise account structure, keywords, bidding and match types
* Drive acquisition volume, CPA efficiency and ROI
* Optimise beyond first conversion with LTV and business impact in mind
* Test and scale Performance Max, YouTube for Performance and new platform features
Paid Social execution
* Build, manage and optimise Paid Social campaigns (Meta, TikTok or similar)
* Test Paid Social as a scalable acquisition lever
* Provide performance evidence to support future channel/team growth
* Work with creative to test audiences, formats and messaging
Optimisation, testing & insight
* Run ongoing experimentation across targeting, bidding and creative
* Analyse performance data to identify optimisation opportunities
* Turn data into actionable recommendations
* Share learnings to inform wider acquisition and conversion strategy
Creative & messaging
* Write, test and refine high‑performing ad copy
* Brief and iterate creative with content and design teams
* Ensure messaging aligns with user intent
Technical excellence & tracking
* Ensure accurate tracking, attribution and data integrity
* Troubleshoot tracking and attribution issues with analytics, web ops and product
* Maintain confidence in performance reporting and decision‑making
About you
Essential experience;
* Strong hands‑on Paid Search experience (Google Ads essential)
* Experience with Microsoft Ads and/or Apple Search Ads
* Proven track record of improving acquisition performance
* Experience personally building and optimising campaigns end to end
* Paid Social execution experience (hands‑on, not oversight only)
* Strong analytical capability and comfort working with performance data
* Experience operating in high‑intent or regulated environments
Desirable experience;
* Insurance, fintech or other regulated industry experience
* Experience scaling monthly budgets profitably
* Familiarity with Performance Max and YouTube for Performance
* Platform certifications (Google Ads or similar)
Interview Process:
At, we like to keep things transparent, so you know what to expect.
Our interview process usually includes stages:
* Initial chat with the Talent Team
* Case Study Task and Interview (On‑site or Remote)
* Final interview with senior stakeholders and team members (On‑site)
We aim to complete the process as quickly as possible, but we’ll always work around your availability. You’ll be supported by our recruitment team throughout, and if you have any questions, please get in .
Admiral: Where You Can
We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people‑first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £, of free shares each year after one year of service.
Everyone receives days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.
We’re proud of our people‑first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.
Our fantastic benefits make sure our colleagues have a great work‑life balance; You can view some of our other key benefits here.
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