As our Head of Global Retail Marketing, you'll be part of the Customer Experience team working closely with brilliant people across the business and reporting into Director Global Retail Design & Concepts. You'll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
This role defines and leads the global retail marketing strategy, ensuring that retail operates as a brand experience and growth engine, driving demand, engagement, and commercial performance. You are accountable for translating brand, product, and cultural storytelling into end-to-end retail experiences, connecting visual merchandising, activation, service and marketing into one seamless ecosystem. The role is critical in delivering the Retail Acceleration ambition to shift from transaction-led retail to an immersive, experience-led, consumer-driven model, increasing engagement, conversion and lifetime value.
CORE ACCOUNTABILITIES
* Retail Marketing Strategy & Leadership: Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
* Integrated Consumer Experience: Deliver end-to-end, experience-led retail journeys across visual merchandising, activation, service, and storytelling to create a cohesive consumer experience.
* Team Leadership & Programme Delivery: Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
* Commercial Impact & Global Execution: Drive traffic, conversion, and engagement through data-led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks.
* Retail Marketing Expertise & Strategic Leadership: Extensive experience in global retail marketing and experience-led retail, combining strategic thinking with strong execution focus.
* Consumer & Brand Understanding: Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language.
* Stakeholder Influence & Leadership: Proven ability to lead global, cross‑functional teams and influence senior stakeholders in complex environments.
* Commercial & Transformation Focus: Strong commercial acumen with a focus on ROI, experienced in delivering large-scale retail programmes and operating effectively in fast-paced, evolving environments.
Benefits
* Welcome free pair of Docs
* 'Buy as you Earn' Share scheme
* 65% off all Docs
* 50% off Accessories
* Pension Scheme through Aviva
* Life Assurance
* 25 Days Annual Leave + Bank Holidays
* Private healthcare
* 2 paid volunteer days per year
#J-18808-Ljbffr