Overview
We are looking for the next great addition to our dynamic comms team. As our Social Media and Content Officer you will operate in an exciting environment where no two days are the same. You will be running the social media channels for The Corps of Royal Engineers and some of our charity partners, supporting our charities, sports clubs and units to maximise their own impact, taking photos at key Regiment events, or reporting back on the impact of our comms, and planning the next campaign.
We are looking for someone with a good knowledge of Social Media who can comfortably run our range of accounts across several social media platforms and can quickly pick up the ‘voice’ of our different charities and partners. Someone with a great eye for a story and the pictures needed to tell it, someone with an interest in photography who can capture the full spectrum of life in the Royal Engineers. We need someone who is a strong all-rounder with an understanding of what makes a great magazine spread, and leaflet layout as well as a post on Social media, with the copywriting and graphic design skills to match.
So, if you are ready to join our hardworking team at our historic HQ with great facilities and an amazing atmosphere then please apply.
Roles and Responsibilities
* Manage the Corps and its charities digital and social media channels day-to-day to engage and grow audiences, using Hootsuite.
* Load content/images and support the development and construction of the online Sapper Magazine (6 x p.a.).
* Develop and curate on-brand digital content for social and digital media channels, including text/image cards, video, infographics and short stories.
* Monitor, track, manage and evaluate social media activity. Regularly report evaluation metrics and make recommendations for improvement, flagging issues and trends as appropriate.
* Undertake photo/video shoots and video editing assignments to support content delivery across social media platforms.
* Engage with stakeholders and end users to identify improvements to information presentation; help implement approved changes.
* Participate in all-staff meetings, away days, stay up to date with organisational strategy and external agenda as it relates to the Army and trends in communications.
* Occasionally work outside normal hours and provide short-term cover within the communications team when required.
Objectives
* Support the Head of Communications in planning, development, delivery and evaluation of communications activities.
* Collaborate to build and develop the Corps picture and media library, ensuring assets are catalogued and up-to-date, with appropriate archive and data policies followed.
* Run and propose ideas for social media campaigns that contribute toward specific objectives using audience insights and analytics.
* Continue to develop photography skills.
Person Profile
* Able to create engaging content - visual and print - for a variety of audiences.
* Knowledge of the principles of effective social media communication and experience managing social media channels and using management/evaluation tools.
* Experience with website or intranet content management systems.
* Broad knowledge of different social media channels and their role in the communications mix.
* Ability to gather insight, analyse and interpret quantitative and qualitative data to inform future design and creative approaches.
* Ability to work both independently and in a team, and to take direction.
* Strong organisational, planning and time management skills with the ability to prioritise to meet deadlines and manage multiple tasks.
* Positive attitude towards learning and professional development.
* Good eye for photography and ability to tell stories within brand guidelines.
* 1-2 years’ experience in a communications/marketing environment, ideally in charitable, military or engineering settings.
* Experience creating and curating engaging content and delivering low-cost high-impact campaigns; familiarity with WordPress and various web CMS.
* Experience with Adobe Creative Suite and taking photos in a variety of settings.
* Knowledge of OASIS; familiarity with Mailchimp and SurveyMonkey (or similar).
* Knowledge of the Royal Engineers and/or engineering; willingness to travel between sites; graphic design tools are a bonus.
Qualifications
* An appropriate qualification in communications, marketing, journalism or related discipline.
* Membership of CIPR, CIM or NUJ (or equivalent).
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Defense & Space
Location: The Ravelin Building, Brompton Barracks, Chatham, Kent, ME4 4UG.
Salary: £27,000
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