Group Marketing & Communications Manager - Dartford Group Marketing & Communications Manager Join Us as Group Marketing & Communications Manager - Make a Lasting Impact on Community Wellbeing! Are you a dynamic marketing leader with a passion for community health and wellness? Do you want to drive impactful change and elevate customer engagement in vibrant, active communities? If so, we have a unique opportunity for you to lead our marketing efforts as the Group Marketing & Communications Manager at here at Fusion. About Us: At Fusion Lifestyle, we believe in the power of health, vitality, and wellbeing to transform lives. As a leading provider in the sport, fitness, leisure, and wellbeing space, we are dedicated to creating inclusive, thriving communities. Join us in our mission to inspire healthier, happier lives. Your Mission: As the Group Marketing & Communications Manager, you will spearhead the effective delivery of our marketing strategy, continuously developing Fusion’s brands as a community destination for health, wellbeing and fun. Reporting to the Head of Commercial, you will lead the identification and analysis of community needs, developing innovative plans and campaigns to attract, engage, and retain our customers and partners. What You'll Do: Establish and manage first-class launch programmes for redeveloped facilities, aligning them with their enhanced market potential. Drive the operational delivery of the marketing strategy through regional, local, and centre-level planning. Support the design process for redeveloping facilities to reflect local community profiles and corporate brand standards. Ensure robust customer, third-party, and client relationship management processes are fully implemented. Lead the PR strategy and outputs to support B2C and B2B activities. Continuously develop our brands, their positioning, and products through community insights, creative enhancements, and optimal channel selection. Set the direction for offline and online marketing aligned with charity and client objectives. Collaborate with the commercial team to deliver innovative community engagement, acquisition, and retention strategies year-round. Partner with the Head of People to establish internal communication tools and channels that promote employee engagement and employer brand. Manage a budget in line with charity objectives, delivering improved efficiency in spending. Ensure high-quality training and rollout of new campaigns through consistent internal communication channels. Maintain comprehensive support policies and procedures. Lead and develop an effective, cohesive marketing team to achieve individual, team, and charity objectives, consistently delivering service excellence to our communities. Experience, Knowledge & Skills: Degree, apprenticeship or equivalent in a relevant field (desirable). Demonstrated track record of elevating customer engagement within a commercial environment. (essential) Extensive experience in planning and delivering marketing and communications campaigns across diverse media. (essential) Proven financial planning skills and effective management of substantial budgets. (essential) Experienced in managing third-party agencies to ensure quality and value. (desirable) Solid understanding of digital marketing, including SEO and social media. (essential) Proven success in executing top-tier customer engagement initiatives. (essential) Leadership experience, with the ability to lead remotely and foster a customer-centric culture. (essential) Exceptional data analysis and evaluation skills. (essential) Adept at translating business strategy into actionable marketing plans. (essential) Proficient in project management, with a history of successful project delivery. (desirable) Outstanding presentation and communication skills. (desirable) Advanced computer skills. (essential) Understanding of customer requirements, product development, and sector trends (desirable). Knowledge of various marketing channels and current trends.(essential) Strong interest in healthy living principles and ideals (desirable). Behaviours We Value: Teamwork and Ownership Analytical Thinking Innovation Solutions-focused with a “make it happen” attitude Role Model & Coach Customer-First Mindset Drive for Achievement Business Awareness Goal Focused Commitment to Developing Self & Others Leadership Excellence Why Join Fusion Lifestyle? Generous holiday allowance Manager's Pension Scheme Enhance maternity and paternity offer Complimentary Gym & Swim membership at Fusion centres for you and all members of our household Free Eye Care Vouchers Cycle to Work Scheme Discount scheme Employee Referral Scheme And more! Ready to Make a Difference? If you're ready to take on this exciting challenge and lead our commercial success, we want to hear from you! Submit your application and join us in transforming lives through health and wellbeing. This job advertisement is not intended to serve as a full job description, and is therefore non-exhaustive. Upon securing an offer of employment, a copy of the job description will be made available to you. This may be amended from time to time, in-line with business requirements. You may also be required to carry out other duties as reasonably requested by the Company. Applicants who gain a 'conditional' job offer will be required to undertake appropriate checks and referencing before commencing employment. If the role you have been offered requires you to work with children or vulnerable adults or in an environment that deems necessary, the hiring manager will inform you if a DBS is applicable. If a DBS is undertaken your offer of employment will be subject to a satisfactory DBS check. In line with the Immigration, Nationality and Asylum Act, all applicants will be expected to provide proof of eligibility to work in the UK if invited to interview. Fusion Lifestyle recognises the benefits of a diverse workforce and we therefore welcome applications from all backgrounds and all sections of the community.