Senior e-Commerce Manager - B2B Publishing/Subscriptions - London
Salary c£70k Basic, plus strong benefits.
Hybrid working - 3 days per week in Central London office
We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events.
Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.
Your Mission
✨ Conversion & Funnel Wizardry
* Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
* Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
* A/B test everything (well, not everything, but you get the idea) to refine messaging and UX.
🔍 Website & eCommerce Excellence
* Make subscribing effortless—no frustrating checkout experiences here!
* Encourage upsells, cross-sells, and multi-user plans with smart strategies.
* Team up with developers to keep the eCommerce platform slick and seamless.
📊 Data Mastery & Analytics
* Track key metrics like conversion rates, bounce rates, and average order value (AOV).
* Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
* Share killer insights and recommendations that turn data into decisions.
🔎 SEO & Content Magic
* Make sure the subscription pages align with search-driven intent.
* Optimise high-traffic articles to drive more conversions.
* Work with content and marketing teams to create a seamless discovery-to-purchase flow.
💡 Customer Experience & Retention
* Keep customers happy and engaged with smooth onboarding.
* Fine-tune team subscription processes, from user management to billing.
* Gather feedback and make purchasing even better.
What Success Looks Like
📈 Higher conversion rates from article readers to subscribers.
👥 More multi-user subscription purchases—goodbye individual plans!
🎯 Lower bounce rates and cart abandonment—smooth sailing all the way.
📢 Actionable insights leading to measurable improvements.
🚀 More organic traffic converting to subscriptions—SEO, we love you.
What We’re Looking For
✔️ Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions - MUST HAVE B2B EXPERIENCE!
✔️ Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.
✔️ Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.
✔️ SEO & Content Savvy: You understand how organic traffic fuels conversions.
✔️ UX/UI Collaboration: You work seamlessly with designers and developers.
✔️ Project Management Pro: You can lead optimisation projects like a pro.
This is an exciting role with an amazing and growing international publishing brand in London. Apply now!