Job Details
* Lead e-commerce for Temperley London from the digital sales strategy to execution including CRM, performance marketing, and back-end technology:
* Work in collaboration with the Marketing team to highlight where commerce should exist in the digital ecosystem and in brand activities where appropriate.
* Responsible for e-commerce P&L, forecasting, budgeting, and KPI reporting
* Provide management with weekly and monthly ecommerce reports with sales, KPIs, etc. (format to be agreed)
* Lead day-to-day operations including web merchandising, product launches and content updates
* Maintain a best-in-class UX online and service excellence across e-commerce, customer service, and online feedback
* Be the channel owner and point of contact for all e-commerce activity and development, such as ERP integrations and relevant 3PL warehouse activities
* Lead lifecycle marketing in Klaviyo, managing all campaigns and flows, alongside segmentation and targeting to drive open rate, click rate and conversion
* Update and own the E-commerce initiatives on the omni-channel marketing calendar with seasonal drops, product focuses, promotional activity, and events
* Responsible for seasonal collection buys for e-commerce channels, ensuring alignment with business objectives, merchandising and other sales teams
* Review digital tech stack and performance, via site walkthroughs and audits, alongside developers and senior stakeholders
* Collaborate closely with Logistics, Finance, Marketing, Retail and Product teams for cross-functional planning
* Support the ongoing development of our Digital Product Passport via Temperley ID app
* Use GA4 and Looker Studio for performance insights to guide trade decisions
* E-commerce Digital Advertising:
* Work with Marketing Leadership (CMO) on plan for paid social and search, optimising for CAC and ROAS in partnership with agencies
* Manage day-to-day with digital agency on digital advertising and site optimizations with input from Marketing leadership
* DTC + Retail:
* Manage DTC marketplace distribution and partner channels, including second-hand resale website and Farfetch
* Collaborate with retail on omni-channel initiatives, such as Click & Collect and alterations, driving sales and customer experience
* Management: Manage up to two direct reports across merchandising and customer service.
* Competitive Analysis & Innovation:
* Preparation and delivery of monthly competitive and market analysis report for senior management in e-commerce to include but not limited to researching and keeping abreast of new technologies and innovation (e.g. AI applications) and recommending those that could benefit the brand
* Collaborate with the Marketing team to develop new creative and commercial ways to showcase and drive growth for the Temperley brand in e-commerce