We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.
Key Responsibilities
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Strategy & Planning
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Develop and implement marketing campaigns to support sales targets across multiple live developments.
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Manage budgets and ensure marketing activity delivers ROI.
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Support product positioning and pricing strategies alongside Sales & Marketing Director.
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Brand & Campaign Management
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Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.
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Maintain consistent brand messaging across digital and offline channels.
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Manage PR and media opportunities to enhance reputation.
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Digital Marketing
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Drive lead generation through website, portals, SEO/SEM, and social media campaigns.
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Monitor digital performance analytics to maximise customer engagement.
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Work with agencies on targeted campaigns for specific buyer demographics.
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Team & Agency Management
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Manage relationships with creative, PR, and media agencies.
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Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.
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Support the Sales team with collateral, events, and customer engagement tools.
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Customer Insight & Market Research
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Conduct competitor analysis and monitor market trends to inform strategy.
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Use customer feedback to shape marketing and improve buyer journey.
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Ensure all marketing reflects the aspirations and lifestyle of our target audiences