Content Producer
Full Time 39Hours
Permanent
Hybrid working (Head Office Windermere – minimum 3 day per week)
In this role you’ll be responsible for producing engaging content which is visuallyappealing, customer focused and drives the commercial performance.
The role takes direction from the Marketing Content Manager to directly producecontent across an array of mediums. The role works closely with internal customers,as well as other creative services resources, to align message hierarchy inthe production of this content.
In this role you will:
* Design customer focused creative by working with internal customers tounderstand the points of difference for products or ranges, bringing the keyselling features to light in a way that ‘cuts through’ for each marketing channel.
* Create compelling customer marketing content in whatever form the briefrequires, be it digital assets for emails, social media posts, brand ads, video content, print marketing materials, Retail POS or packaging design.
* Deliver content on time by being aware of and working to the creative content critical path, managing your own workload to meet the needs of the critical path, Marketing Content Manager and Senior Brand Lead.
* Evaluate, amend and sign off content from external agencies within the framework agreed with the Senior Brand Lead, working with them andbuilding relationships as an extension of the Lakeland team.
* Ensure consistency in visual execution by using the Lakeland brand and tone of voice guidelines in producing and reviewing content.
* Support digital performance by designing for mobile and digital first, testing creative boundaries in the visual execution.
* Support the Marketing Content Manager to triage content requests, ensuring that they are commercially prioritised and dealt with in anefficient and effective manner.
You’ll be a natural designer, with the ability to craft emotive, engagingand error-free content within tight deadlines.
You’ll have excellentpersonal, written and verbal communication skills, as an integral partif the role involves liaising with internal colleagues and external agencies.
You’ll have a high attention to detail with a creative eye – and be able to spot errors and omissions that others may miss.
You’ll be commercially savvy, with the ability to judge which creativedecisions are likely to add value and boost customer engagement andcommercial response.
You’ll also have the ability to manage your own and external supports time,working to strict deadlines whilst maintaining a positive outlook.
It’s important you’re a team player, able to collaborate with others whilstpositively challenging and welcoming feedback to drive self improvement.
* Experience of designing and content production, preferably B2C and ideallyin a multichannel business with a significant online presence.
* Experience of digital and mobile first design.
* Experience of designing and art working to following brand guidelines.
* Experience in digital art working with an understanding of layout, retouching skills and typography.
* Experience of briefing, developing and approving artwork from agencies
* Advanced knowledge and experience using design software e.g. Photoshop, InDesign, video editing apps
* Good computer literacy - Microsoft Excel, Word and PowerPoint
Founded in the early 60s, with the same strong values of quality and customercare now as when we first started. From selling plastic bags for homefreezing from the Rayner family garage in Windermere, to over 4000 kitchenand home products today, Lakeland has grown to the extent that we now send outthousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Exeter, with more in the pipeline.
There are many benefits to being part of the Lakeland team. Other than being partof a huge and happy working family, our colleagues are rewarded with a competitivesalary, and a group personal pension plan.
There are 29 days’ paid holiday (including bank holidays)and generous discountson our products. We offer a great retail environment, and the chance to be partof a team who like to work and socialise together.
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