We’re looking for a data‑driven and commercially minded Senior Marketing Strategist to drive growth across both retail and online channels. This role is responsible for developing integrated marketing strategies that increase customer acquisition, retention, and lifetime value. You will partner closely with merchandising, digital, retail operations, and analytics teams to that connect customers seamlessly across physical stores and digital.
This role will be the connector between insights, creative and execution to turn the insight and data into actional plans across marketing across EMEA.
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Key Responsibilities
Strategy & Planning
* Develop and implement multi‑channel marketing strategies that support business goals across retail stores and online platforms aligned to JD and third party brand priorities.
* Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
* Build annual and quarterly marketing plans aligned to business milestones, product launches and audience moments.
* Identify opportunities to unify store and online journeys with consistent, customer‑centric messaging.
* Set KPIs, measure performance and optimise strategies based on insights.
* Define audience first strategy into channels plans to execute to support online, retail and STATUS.
* Leverage online behavioural data to refine targeted marketing approaches and personalization efforts.
* Set strategic priorities on budget setting and allocation.
Campaign Management
* Planning and optimisation of campaigns across digital, in‑store media, and traditional channels.
* Partner with creative teams to develop compelling campaign concepts and content that drive brand awareness, engagement and conversion.
* Manage localised brand storytelling from group Brand strategy across the full customer funnel—awareness, consideration, purchase, and loyalty.
Retail Marketing
* Support retail teams with store-level marketing strategies, visual merchandising alignment, and localised marketing initiatives.
* Plan and promote store activations, seasonal campaigns, and product launches to drive foot traffic.
* Ensure retail messaging, signage, and promotions are consistent with digital channels.
Performance & Analytics
* Use KPIs to track campaign performance and deliver actionable insights to improve ROI.
* Use data from brand health and attribution tracking, Google Analytics, CRM platforms, Social, customer insight tools, and POS/e‑commerce systems to inform decision‑making.
* Prepare regular reports on marketing performance, customer behaviour, and competitive trends.
Cross-Functional Collaboration
* Work with merchandising, buying and product teams to align marketing with trading priorities.
* Partner with retail operations to execute in‑store campaigns seamlessly.
* Collaborate with wider marketing leadership and studio teams as well as external agencies, media partners, and vendors as needed.
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Skills & Experience
Essential
* Proven experience in marketing strategy within retail, e-commerce, or omnichannel environments.
* Strong understanding of digital marketing channels and analytics tools.
* Ability to interpret data, derive insights, and turn findings into actionable strategies.
* Experience in campaign planning, customer segmentation, and brand positioning.
* Excellent communication, storytelling, and project‑management skills.
Desired
* Background working with media agencies or managing cross‑channel budgets, desired 10 years experience.
* Familiarity with loyalty program strategy.
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Key Attributes
* Strategic thinker with strong commercial acumen.
* Highly organized and able to manage multiple projects simultaneously.
* Creative problem‑solver who thrives in fast‑paced retail environments.
* Collaborative, influential, and comfortable engaging senior stakeholders.