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Campaign analyst - b2c data‑led marketing | cvm

Reading (Berkshire)
Project People
Campaign analyst
Posted: 9 February
Offer description

Campaign Analyst - B2C Data‑Led Marketing | CVM

Contract

Reading/Home

We're looking for a data‑savvy Campaign Analyst to join a fast‑paced commercial team. You'll be reporting on the performance of customer campaigns across key B2C products, turning data into clear, actionable insight that shapes trading decisions.

This role sits within a newly restructured commercial function, working closely with campaign designers, channel leads, commercial managers, and fellow analysts. You'll help the team understand what's working, what's not, and where to optimise.

Responsibilities of the Campaign Analyst

Reporting on campaign performance eg, across PAYG and Broadband
Building and maintaining dashboards (Tableau)
Using SQL to extract and analyse data
Turning complex data into compelling stories and business recommendations
Presenting insights to stakeholders across commercial, digital, and analytics
Supporting a small, collaborative team focused on continuous improvement

The successful Campaign Analyst will have:

Strong reporting and dashboard experience (Tableau essential)
Confident SQL skills
Ability to translate data into a clear narrative
Experience engaging with stakeholders at multiple levels
Background in B2C marketing analytics - telecoms ideal, but open to similar sectors
Junior-mid level analyst with strong curiosity and communication skills

To apply for the Campaign Analyst please send your CV to (url removed)

Project People is acting as an Employment Business in relation to this vacancy

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