We're partnering with a nationally recognised, experience-led consumer brand who are looking for a hands-on Local Marketing Executive to drive awareness, engagement and footfall across a portfolio of UK locations.
This is a practical, execution-focused marketing role where you'll translate national campaigns into meaningful local activity. Working across social media, PR, partnerships and on-site activation, you'll ensure each location feels relevant, visible and well connected within its community.
The Role
As part of a wider marketing team, you'll take ownership of day-to-day local marketing activity for a group of sites. You'll work closely with central brand and campaign teams while partnering with on-site and operational colleagues to deliver consistent, high-quality marketing execution at a local level.
This role would suit someone who enjoys being close to the detail, balancing creativity with organisation, and making things happen on the ground.
Key Responsibilities
Local Social Media & Content
* Manage social media channels for allocated locations, including content creation, scheduling and community management
* Collaborate with central brand and social teams to ensure alignment with national campaigns and brand guidelines
* Identify local stories, trends and seasonal moments to drive relevant content
* Monitor performance and engagement, using insights to refine and improve activity
Local Marketing Planning & Activation
* Develop and deliver structured local marketing plans aligned to national strategy and trading priorities
* Execute local activations including partnerships, signage, events and grassroots marketing initiatives
* Work closely with site and operations teams to maximise visibility and local presence
* Ensure campaigns are delivered on time, within budget and to a high standard
PR, Partnerships & Community Engagement
* Build relationships with local media, community groups and influencers
* Support local PR activity and outreach to generate coverage
* Identify and develop partnerships that drive awareness and visits
* Act as a brand ambassador within the local community
Customer Engagement & Advocacy
* Support local referral and loyalty initiatives
* Encourage word-of-mouth and community advocacy
* Share insights and feedback to help optimise future marketing activity
Reporting & Insight
* Track and report on performance across social media, PR and local activations
* Maintain clear records of activity, budgets and outcomes
* Provide actionable insight to inform ongoing planning and improvement
Essential Experience
* At least 2 years' experience in local marketing, social media, PR or community engagement
* Strong understanding of social media platforms and content best practice
* Experience delivering marketing activity across both digital and physical channels
* Excellent organisational skills with the ability to manage multiple sites or projects simultaneously
* Confident communicator, comfortable building relationships with internal teams and external partners
Desirable Experience
* Experience within leisure, hospitality, retail or other multi-location businesses
* Exposure to grassroots marketing, events or experiential activity
* Experience working closely with operational or on-site teams
This Role Will Suit You If You…
* Enjoy hands-on marketing execution rather than purely strategic work
* Thrive in fast-paced, multi-site environments
* Care about brand storytelling and community connection
* Are proactive, practical and solutions-focused
* Like collaborating across teams while managing your own workload
This is a varied and visible role where you'll play a key part in bringing national marketing strategy to life locally, driving measurable awareness, engagement and visits across multiple locations.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.