Job Description
We are seeking a skilled CRM HubSpot Specialist to join our team. As a key player in managing and integrating HubSpot across the marketing, sales, and service teams, you will drive commercial growth through data-driven insights, automation, and optimised workflows.
About the Role
* Take full ownership of HubSpot's CRM and its associated tools (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub), ensuring all systems are integrated and used to drive commercial growth.
* Design, execute, and optimise marketing and sales campaigns using the full HubSpot suite to generate leads, drive conversions, and improve customer retention.
* Work closely with the sales and customer service teams to ensure HubSpot is maximising its potential to align marketing and sales efforts, improve customer engagement, and enhance lead nurturing strategies.
* Use HubSpot's reporting tools to track and analyse the effectiveness of campaigns, workflows, and customer journeys, generating insights that will shape future strategies.
* Provide ongoing support and training for the team on HubSpot best practices and ensure seamless adoption and usage of the platform across the business.
* Continuously assess and refine HubSpot workflows and automation to improve efficiency, scalability, and the overall user experience.
About You
* Strong proficiency in using HubSpot CRM, including workflows, reporting, and integrations.
* Proven experience in project management within marketing or business development, ideally in a B2B environment.
* Experience in campaign design, execution, and optimisation across digital platforms (email, social media, content creation).
* Analytical expertise with the ability to interpret data and generate actionable insights to improve marketing performance.
* Familiarity with Google Analytics and SEO best practices to optimise online presence and visibility.
* Proficient in A/B testing and utilising data to refine and enhance marketing strategies.
* Ability to develop and implement segmentation strategies to improve targeting and engagement.
* Strong written and verbal communication skills, with the ability to collaborate effectively across teams and stakeholders.
Benefits
* A competitive salary of £50k-£55k + bonus.
* The opportunity to work with a leading technology platform.
* Ongoing training and development opportunities.
* A collaborative and dynamic work environment.