Job Description
SHIFT Active Media is looking for a Paid Media Manager to deliver best-in-class digital advertising campaigns for some of the world’s most exciting cycling brands. You’ll play a key role in our Media Planning & Buying team – owning the day-to-day management and performance of paid media campaigns across Google and Meta platforms.
You’ll be responsible for building and optimising campaigns that drive measurable results – from product launches to ecommerce performance and brand awareness. You’ll bring strong platform knowledge, a sharp analytical mindset, and the ability to turn data into action. This is a great opportunity to work in a high-performance, passionate, and collaborative team at the forefront of cycling media.
Campaign Management & Execution
* Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram.
* Support the development of campaign creative by briefing internal teams on platform requirements, messaging, and performance insights.
* Monitor campaign performance and pacing daily, adjusting targeting, bids, budgets, and creative to deliver on KPIs.
Analysis & Reporting
1. Use GA4, Looker Studio, a...