Job Title:Amazon PPC & Website SEO Specialist
Location:Birmingham, United Kingdom
Reports to:Sr. Manager
Job Type:Full-time/Part-Time
Company Description
Tawakkal Perfumes Ltd offers a full range of luxury perfumes that create lasting impressions and transport you back to specific moments. As the strongest tie to memory, scent is a powerful experience that we provide through our White Label Specialist approach.
Role Description
This is a full-time on-site role in Birmingham for an Amazon PPC & SEO Specialist at Tawakkal Perfumes Ltd. The specialist will be responsible for keyword research, SEO audits, link building, web analytics, and on-page SEO to drive visibility and traffic for our products.
As an Amazon PPC & SEO Specialist, you will be responsible for managing and optimizing our Amazon pay-per-click (PPC) campaigns and enhancing our website's search engine optimization (SEO). Your expertise will be crucial in driving traffic, increasing sales, and improving our product visibility across platforms. This position requires a strategic thinker with a strong analytical mindset and a deep understanding of both Amazon's advertising platform and SEO best practices.
Job Overview:
Key Responsibilities:
* Develop, implement, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
* Conduct thorough keyword research to identify high-performing keywords for both PPC and SEO strategies.
* Optimize website content and structure to improve organic search rankings and drive traffic.
* Monitor, analyze, and report on campaign performance metrics, such as impressions, clicks, conversions, and ROI.
* Continuously optimize PPC campaigns and website SEO to improve performance, including bid adjustments, keyword optimization, and content updates.
* Ensure alignment of PPC and SEO strategies with overall business goals. Stay up-to-date with the latest trends and best practices in Amazon advertising and SEO.
* Manage advertising budgets and ensure campaigns are delivered within budget.
* Identify and resolve any issues related to campaign performance or website health.
* Provide regular performance reports and insights to stakeholders.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field.
* Proven experience managing Amazon PPC campaigns and implementing successful SEO strategies.
* In-depth knowledge of Amazon's advertising platform and SEO tools.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Proficiency in Excel and other data analysis tools.
* Excellent communication and collaboration skills.
* Ability to work independently and manage multiple campaigns simultaneously.
* Detail-oriented with strong organizational skills.
* Keyword Research and On-Page SEO skills
* Experience in SEO Audits and Link Building
* Proficiency in Web Analytics
* Understanding of Amazon PPC and SEO best practices
* Ability to adapt to algorithm changes and trends
* Strong analytical and problem-solving skills
Preferred Qualifications:
* Amazon Advertising certification.
* Experience with other e-commerce platforms and advertising tools (e.g., Google Ads, Facebook Ads).
* Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and website analytics (e.g., Google Analytics).
What We Offer:
* Competitive salary and benefits package.
* A collaborative and supportive work environment.
* The opportunity to make a significant impact on our marketing efforts and overall business success.
How to Apply:If you are a results-driven Amazon PPC & SEO Specialist with a passion for digital marketing and e-commerce, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and achievements toinfo@tawakkalperfumes.co.uk.
Join us at Tawakkal and be a part of our exciting journey in the world of perfumes!
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Manufacturing
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