Marketing Content Effectiveness Manager
We are looking for a Content Effectiveness Manager to join my FMCG client's comms team to share responsibility with another manager in delivering high-quality creative insights and reporting to the business.
The comms team you will join partners with brands and markets across various FMCG products to drive content and creative effectiveness at scale. The team delivers over 500 creative effectiveness reports annually, builds global best practices, and pilots innovative measurement solutions to continuously improve the impact of our content investments.
Essential Skills
Experience in Consumer & Market Insights or Creative Effectiveness (client-side or agency side)
Strong analytical skills with the ability to translate data into compelling storytelling
Autonomous, proactive, and highly collaborative working style
Excellent communication and stakeholder management skills
Able to hit the ground running and start ASAP
Able to work on site 2 / 3 days a week in a flexible working environment
Experience of working in the FMCG sector is preferred,
Marketing Operations/Content Management experience (5years+)Core Role Duties
Act as the link between our client and marketing agencies to ensure that all content/campaigns are as effective as possible and adheres to brand standards and that the messaging is effective,
Partner with external agencies to execute creative testing, analyse and interpret results, and present clear, actionable recommendations to internal stakeholders
Act as a creative effectiveness expert within the business, distilling complex data into relevant insights for brand and creative teams
Contribute to the development of creative playbooks and support the delivery of creative excellence and education sessions
Support internal KPI reporting to enable senior leaders to track strategic objectives related to content effectiveness and content usage
Help scale and embed new content effectiveness measurement tools across our clients FMCG markets and segments
The role is hybrid working from Paddington, London to start ASAP. I have interview slots ready to be filled so don't delay and apply ASAP as we are the sole supplier.
Randstad Technologies is acting as an Employment Business in relation to this vacancy