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Demand generation manager

Cambridge
Gatling
Manager
Posted: 4 June
Offer description

Gatling is a Tech company redefining how engineering teams test application performance at scale. With 30M+ downloads and a thriving open-source community, we're trusted by engineering teams at some of the world's most demanding companies, across fintech, streaming, banking, and SaaS.


We're a team of 30, multicultural and remote-friendly, with a strong bias for technical credibility and quality over volume. Growth at Gatling isn't about spray-and-pray, it's about precision: the right signal, the right content, the right account, at the right time.


What you’ll do:


You'll own Gatling's ABM and demand generation engine, turning account signals into pipeline, and content into conversion. This is a hands-on role at the intersection of strategy, content activation, and sales alignment.


What you'll own:


* Design and run account-based marketing (ABM/ABX) strategies targeting ICP accounts
* Build multi-touch outreach sequences across email and LinkedIn
* Translate intent signals and usage data into structured nurturing plays
* Align messaging with DevRel, Product Marketing, and Sales
* Manage and improve CRM lifecycle logic, scoring, and data quality in HubSpot
* Run limited paid retargeting (Google Ads, LinkedIn) to support ABM efforts


You're a fit if you have:


* 5+ years in Demand Gen, ABM, or Growth Marketing in B2B SaaS
* Hands-on HubSpot & Salesforce experience (workflows, scoring, lifecycle stages)
* Experience building and executing multi-channel outreach campaigns
* Comfort owning both strategy and execution
* Fluent English


Nice to have:


* Familiarity with GTM tooling (Clay, Reo.dev, Outreach tools)
* Experience with technical or developer audiences
* Signal-based or intent-driven marketing background
* French is a plus


Experience with technical products, developer audiences, or signal-based marketing is a strong plus.


What we offer:


* Full remote flexibility: Work in remote with monthly in-person workshops in Paris to stay connected as a team.
* Real ownership, small team: 30 people means your work ships fast, your decisions matter, and you're never one layer removed from impact.
* Build from the ground up: The GTM infrastructure role is new — you'll define how it works, not inherit someone else's setup.
* Home office allowance: €200/year to set up your workspace the way you work best.
* Luncheon vouchers: Daily meal benefits to cover lunch, wherever you're working from.
* Transport reimbursement: 50% of your public transport card covered each month.
* Compensation based on experience and profile

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