Overview
As Deputy Director, Digital Fundraising you will be based in the London office or work remotely and will be part of the Mass Markets Global Support Team. The Deputy Director will play a pivotal role in advancing IRC's global digital fundraising efforts by providing consultation and hands-on support across paid media, creative development, analytics, and process improvement. Serving as a strategic adviser to country teams, they will guide campaign planning, platform strategy, and performance measurement while handling key relationships with digital agencies and platform partners. They will also support creative process refinement, champion digital ads testing and optimisation, and ensure compliance with data privacy standards. Through thorough analysis and cross-functional collaboration, the role will help refine attribution models, enhance reporting infrastructure, and drive continuous improvement across digital programs. Additionally, the Deputy Director will lead special projects to streamline operations and foster knowledge sharing across the global digital network. In this role you will provide consultation and guidance on spending decisions about how best to utilise IRC budget on paid digital platforms to maximise income, and responsibility for suggesting, planning and delivering new and engaging ways to introduce prospects to the IRC brand.
Responsibilities
1. Digital Media Consultation & Support – 40%
o Act as subject-matter guide and adviser on paid platforms (Meta, Google, programmatic and others) for digital country teams.
o Guide efforts to translate digital strategy into campaign and audience recommendations, investment levels, bidding strategies, and measurement approaches.
o Work with internal MarTech colleagues and external digital media agencies to ensure operational readiness – to include pixel/tagging, audiences, budgets, trafficking, and more.
o Aid in the development and coordination of digital agency RFPs (scoping, gathering inputs, evaluation).
o Liaise with digital media consultants and agencies to support digital teams.
o Serve as the primary point of contact for global digital consultants, agencies, and platform representatives (e.g., Meta, Google, TikTok) to access trends, product updates, and optimisation opportunities.
o Provide hands-on support to digital teams by troubleshooting issues, testing roadmap components, and resolving blockers for campaign execution.
o Provide mentorship on data privacy standards and compliance to ensure activities align with regulatory requirements and standard methodologies.
2. Creative Support for Digital Campaigns – 25%
o Support management of digital creative production workflows and SOPs to ensure smooth collaboration across fundraising, creative, and content teams.
o Coordinate with Creative & Content and local country teams to reduce lead times and ensure formats meet platform requirements and GDPR standards.
o Support efforts to implement creative testing programs (A/B testing and dynamic creative) and translate results into scalable methodologies.
3. Digital Analytics & Optimisation – 25%
o Lead regular reviews of digital media performance, surface optimisation opportunities, and share cross-market insights.
o Refine digital attribution models and clarify full-funnel performance to justify ongoing investment in upper-funnel activities.
o Define and maintain core reporting (dashboards, conversion funnels, LTV/CPA analysis) for digital media and ensure data integrity with MarTech/analytics partners.
o Partner with experimentation and CRO leads to convert insights into prioritised tests and iterate on landing pages and donation flows.
o Lead time-boxed projects to streamline processes underpinning digital fundraising (e.g., automated reporting, audience governance, creative development playbooks).
o Document key processes underpinning digital programs to aid change management and handover to long-term owners.
Other Responsibilities
* Promote and participate in initiatives to build team engagement, inclusion and cohesion within the IRC.
* Foster ongoing learning, honest dialogue and safeguarding aligned with IRC values and policies.
Qualifications & Skills
* Considerable professional experience deploying targeted digital media strategies to attract donors across new or emerging markets.
* Proven ability to extract audience insights and apply digital marketing tactics to engage diverse geographic regions and drive donor conversion and engagement.
* Extensive success leading digital advertising campaigns across Facebook, Google Ads, and paid search/SEM, with optimisation to maximise results.
* Experience developing strategies for digital media spending with optimal resource allocation and adaptability to campaign performance and market trends.
* Experience proposing plans and budgets for paid media campaigns to maximise return.
* Strong capability to maintain and enhance a monitoring and reporting framework for digital acquisition, with proficiency in tracking and interpreting metrics.
* Experience with tools and platforms such as GA4, Salesforce, Power BI, etc.
* Proven ability in email marketing strategies to boost engagement and donor lifetime value through segmentation and personalisation.
* Experience leading cross-functional teams toward fundraising and marketing objectives, fostering innovation.
* Proficiency with marketing tools and CRM systems (e.g., Salesforce) for campaign reporting and analysis.
* Understanding of campaign development and brand identity across channels and audiences.
* Excellent IT skills related to digital marketing tools and data analysis; strong numeracy and data interpretation skills.
* Mastery of paid search and display advertising principles for maximum impact.
* Knowledge of HTML and CSS basics for emails and landing pages.
* Excellent organisational skills and ability to manage a dynamic workload.
* Commitment to IRC Equal Opportunities Policy and ensuring activities align with Equal Opportunities.
* Excellent verbal and written English; ability to produce high-quality proposals and reports.
* Desirable language skills: German, Swedish, Korean, or Spanish.
Key Working Relationships
* External Relations colleagues globally (USA, UK, Sweden, Korea, and more).
* Partner teams across Digital Engagement, MarTech, Global Donations Operations, Creative Studio, Analytics, and other support functions.
* Collaboration with the Director of Digital Transformation & AI Enablement for AI-ready digital programs.
* Liaison with marketing agencies, partners and freelancers as needed.
Other
Equal Opportunity Employer. No agencies please.
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