We’re looking for a passionate and creative Content Creator / Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.
Your day-to-day activities will include:
* Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
* Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
* Managing our social feeds and online community, responding directly to comments and messages.
* Growing followers and engagement through partnerships and competitions.
* Planning and producing seasonal and campaign content, ensuring channels stay fresh and relevant.
* Owning and delivering the local content calendar.
* Sharing content on internal communication channels as appropriate.
* Updating the website and OTAs with new photography, menus, events, and key information.
* Supporting wider campaign launches including sales, summer, and Christmas.
* Assisting in executing local marketing campaigns, from festive celebrations to events.
* Coordinating influencer and press visits to ensure seamless collaboration with our central team.
* Supporting local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature, and obsessive in many ways? If you are a creative individual with a passion for food, outdoors, staycations, and walking, this role could be for you!
We’re seeking someone with 2-3 years of experience managing social media in a hospitality or retail setting. You should have experience creating engaging content, managing social feeds, and demonstrating a great photographic eye and video creation skills using a smartphone and editing tools.
Strong writing skills and attention to detail are key. You will have a proactive, energetic, and enthusiastic approach, with the ability to work under pressure and juggle multiple tasks.
A full driving license is required for this role.
In return, we offer:
* Competitive salary
* Wagestream - access up to 40% of your wages as you earn them each week
* 28 days annual leave (rising to 33 after 5 years)
* Health cash plan and 24/7 Employee Assistance Programme
* Discounted accommodation, food, and drink across our properties
* Pension & Life assurance
* Enhanced maternity and paternity pay
* Apprenticeships and bespoke training programs
* Long service awards, including free meals and stays with friends or family
* An engaging and supportive work environment
About Us
Daniel Thwaites, founded in 1807 in Blackburn, Lancashire, has grown from a small brewery to a diversified hospitality business. We are renowned for providing exceptional experiences, luxury accommodations, top-tier dining, and outstanding customer service.
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